Harry McCracken Interviews Apple Ad Man Ken Segall

MacRumors

macrumors bot
Original poster
Apr 12, 2001
46,798
8,966





Former Apple ad man Ken Segall was interviewed by Time editor-at-large Harry McCracken in a special presentation at the Computer History Museum in Mountain View, CA. Segall published a book earlier this year about his experiences called Insanely Simple that posited "Simplicity" as the driving force behind everything Steve Jobs did.

Apple's unique advertising strategies have contributed greatly to the growth of the company in recent years and the discussion is worth watching for anyone interested in Apple's marketing. Segall and McCracken cover a wide variety of topics during the 1-hour discussion, including an extensive Q&A session at the end.

One topic that Segall addresses during the interview is his comments about Apple's recent 'Genius' series of ad spots -- TV ads that some felt missed the mark. He notes that there were a number of ads that Steve Jobs approved that were received poorly in the past, including the first iPod ad which featured a dancing iPod owner.

Article Link: Harry McCracken Interviews Apple Ad Man Ken Segall
 

H. Flower

macrumors 6502a
Jul 23, 2008
523
426
The concept for that ipod ad was brilliant, it's just the execution was subpar.


The concept for the genius ads was awful and fundamentally flawed.
 

Pianoblack3

macrumors regular
Jul 18, 2012
158
0
Scotland
The dancing iPod guy was a classic though!:') Followed with the multicoloured ads, it was just a true classic!. The recent ads are just MYEH!.
 

Amazing Iceman

macrumors 68040
Nov 8, 2008
3,883
1,437
Florida, U.S.A.
It seemed to me that the 'Genius' campaign was more focused on attracting clients to the Apple Stores, where a Genius would be very helpful to assist them with solving any problem they may have, and how friendly, accessible and helpful they can expect a Genius to be.

I really think people missed the point and got angry because of that.
Well, I'll watch the video later to see what Ken Segall had to say about it.
 

ristlin

Guest
Mar 29, 2012
420
0
This host talks way too much. They didn't come to hear you speak! Needs to get straight to the point like they do on All Things D.
 

Moonlight

macrumors 6502a
Jul 9, 2002
652
734
Los Angeles
I am an ass

Not to be an ass, but these front page "posts" about Ken Segal and his new book are sounding more and more like front page "ads" for his new book. Does Ken pay Macrumors to post these? What is the deal? Or am I paranoid? Either way, Ken is not that reliable as a source and I don't feel deserves to be front page news every time he says the word Steve Jobs in public. /Rant over
 

Prof.

macrumors 601
Aug 17, 2007
4,852
615
Chicago
McCracken does not have an interviewers voice. Nails on a chalkboard.

Okay, I'll just come out and say it. McCracken is a horrible interviewer.
 

blucable

macrumors regular
Jul 16, 2012
112
12
It seemed to me that the 'Genius' campaign was more focused on attracting clients to the Apple Stores, where a Genius would be very helpful to assist them with solving any problem they may have, and how friendly, accessible and helpful they can expect a Genius to be.

I really think people missed the point and got angry because of that.
Well, I'll watch the video later to see what Ken Segall had to say about it.
That's what I am saying, some scrubs got angry too quickly, but if you are a true geek, these commercials will make sense to you. I personally liked them all 3 and made me lol too.

BTW, thanks apple for not calling these products macman lol:D
 

840quadra

Moderator
Staff member
Feb 1, 2005
8,151
3,410
Twin Cities Minnesota
Moderator Note

While one can easily come up with a few off camber jokes about the interviewer's name, they would be off topic, or worse, possibly offensive.

Please stick to discussion on the story, or relevant issues related to it.
 

Rogifan

macrumors Core
Nov 14, 2011
20,934
23,722
Not to be an ass, but these front page "posts" about Ken Segal and his new book are sounding more and more like front page "ads" for his new book. Does Ken pay Macrumors to post these? What is the deal? Or am I paranoid? Either way, Ken is not that reliable as a source and I don't feel deserves to be front page news every time he says the word Steve Jobs in public. /Rant over
Hey at least we're not getting front page news every time Woz opens his trap. That for me is even more annoying.
 

BMNB1tch

macrumors regular
Jan 20, 2009
135
0
agreed the new genius commercials are awful

and definitely agree in the cracks of the company starting to show

apparently they only have about 4 years of products left...

itunes needs a major relaunch, its certainly no amazon

7" iPad is just dumb

do we really need a longer iPhone ?

yawn
 

hobo.hopkins

macrumors 6502a
Jul 30, 2008
568
0
That was a very interesting interview. I love hearing anecdotes about the happenings inside Apple.
 

japanime

macrumors 68000
Feb 27, 2006
1,961
1,906
Japan
Harry McCracken is often a guest on the This Week in Tech podcast, of which I am a regular listener. I, too, used to find his voice irritating. But then, rather than simply listen to his voice, I began to really listen to what he was saying.

He's a brilliant commentator and writer.
 

the8thark

macrumors 68040
Apr 18, 2011
3,993
870
Steve was a brilliant man. :apple:
Just like a ton of other people currently or previously at Apple. Don't forget all of those people.

----------

Moderator Note

While one can easily come up with a few off camber jokes about the interviewer's name, they would be off topic, or worse, possibly offensive.

Please stick to discussion on the story, or relevant issues related to it.
How about dealing with the forum's real issues for a change ok?
A lot of offensive, garbage posts on these forums are not moderated at all. But you choose to step in here. I think good that you did, but there's a lot more moderation work the moderation team needs to do on these forums. Work that should have already been done. But better late then never I say.