And his book was crap. He wants to talk about simplicity, but in his book just fills it with unimportant BS to add pages. Im sick of hearing about this guy.
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Harry McCracken Interviews Apple Ad Man Ken Segall
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And his book was crap. He wants to talk about simplicity, but in his book just fills it with unimportant BS to add pages. Im sick of hearing about this guy.
I'm glad that iPod commercial didn't last (this is the first I've seen it). Still not sold on the new genius ads. I've always preferred the faceless Apple ads, like the multicolor iPods, "I'm a Mac," and voice over iPads. Never went for the "what my iPhone means to me" line or the ones trying to be really personal.
Anyway, time to listen to this interview, rather than just feeding off of the early posts
Anyway, time to listen to this interview, rather than just feeding off of the early posts
That's what I am saying, some scrubs got angry too quickly, but if you are a true geek, these commercials will make sense to you. I personally liked them all 3 and made me lol too.
BTW, thanks apple for not calling these products macman lol
Wow! MacMan would have mean having written "Failure" all over it, no matter how great it was and it is now. iMac was the perfect name.
BTW, what does the 'i' stands for or represents?
Let's face it. Steve Jobs was personally involved in the development of the marketing and advertising. That was his forte. We could see a piece of Jobs in every single ad. He was hands-on, he was in everything Apple created. Tim Cook is not a visionary. From what we can see thus far, Cook is a good manager; but that's about it. It looks to me like he either rubber-stamped the project or completely delegated it to someone else; or more frightening to ponder, what if he thought they were actually good?
Without a personality like Jobs running the show, you are going to be seeing far less passion in their advertising and fewer risks taken with their products. Jobs may have laid out a two year product pipeline, but then what? How long can Apple stay on cruise control before another company with a Jobsonian personality comes on the scene with the next new thing? If anyone is going to topple Apple, it's going to be Amazon's Jeff Bezos.
I hope I'm wrong and that Apple can keep innovating and taking risks. I don't want Apple to become another Google or Microsoft in terms of the completely apathetic products they produce.
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Hold the presses the ads are this guy's fault!
![schiller-title-change-apple.jpg]()
Without a personality like Jobs running the show, you are going to be seeing far less passion in their advertising and fewer risks taken with their products. Jobs may have laid out a two year product pipeline, but then what? How long can Apple stay on cruise control before another company with a Jobsonian personality comes on the scene with the next new thing? If anyone is going to topple Apple, it's going to be Amazon's Jeff Bezos.
I hope I'm wrong and that Apple can keep innovating and taking risks. I don't want Apple to become another Google or Microsoft in terms of the completely apathetic products they produce.
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Hold the presses the ads are this guy's fault!
One thing we know about ad agencies...
...They'll never admit culpability. If an ad fails, they'll declare that it was designed to. If it's controversial, they'll declare that it was supposed to be. If people mock it, they'll declare that this was the idea all along. If it gets pulled after only a few days, then it was supposed to be a 'test' campaign and nothing more.
And on and on and on...
...They'll never admit culpability. If an ad fails, they'll declare that it was designed to. If it's controversial, they'll declare that it was supposed to be. If people mock it, they'll declare that this was the idea all along. If it gets pulled after only a few days, then it was supposed to be a 'test' campaign and nothing more.
And on and on and on...
