I think we can guarantee with their investment in AppleTV+ it’s clear they’re not abandoning Apple TV any time soon.
If ATV+ was exclusive to the Apple TV, I would agree, but since ATV+ can work on non-Apple devices, using ATV+ as evidence of Apple not abandoning the Apple TV just doesn't make sense.
It is like saying 15 years that it is guaranteed that Apple is not abandoning the PPC Macs because of the continuing investment in OSX.
The only thing that Apple TV+ and Apple TV have in common now is just the name. (which was a horrible marketing decision, imo)
I think it's just "overdue" because now we're used to regular product refreshes every year or so
Apple has never updated the Apple TV on a yearly bases. Actually, more than three years between upgrades is the norm:
There was almost a four year break from the ATV1 and the ATV2.
ATV2 had less than two years before the ATV3 launch, and I suspect the short period of time was due to the ATV2 not being 1080p, while the rest of the world, with the exception of iTunes, went 1080p.
The ATV3 had a new rev less than a year later, but that was technically a downgrade HW wise, as the first rev was dual-core A5 with one core turned off, and the rev2 had a single-core A5.
More than three years later, we got the ATV4 (HD). But there was multiple issues with the ATV4 that warranted the ATV4K less than two years later, such as the relatively slow A8 and no 4K.
So, now we are up to the ATV4K, which is three years old, but HW wise, still really, really fast.
so 3+ years seems like an eternity.
Maybe, but compared to the competition, even the newest of the competition, the ATV4K is still faster.
Would you rather have something new, just because it is new? Or have someone great, because it is great and better than the competition?