There are too many people speaking of Haswell without even looking at the changes in specs. Haswell can provide up to 100% more floating point throughput in heavily vectorized applications (video encoding, rendering etc.). It includes AVX2 and FMA new instructions, moving from 16 single precision FLOPs per cycle (Sandy, Ivy) to 32. At the CPU level, it also contains other new features to improve multi-threading performance etc. The Quicksync engine for video encoding is also vastly more powerful. It is a "tock" in Intel terms, vs. a "tick" for Broadwell, which is the one that basically will not change the architecture from Haswell, probably only the GPU part.
If you only browse the web, I agree it is just a "bump", but then the low-spec Air is probably enough. But we are talking about the MacBook Pro here, so many people may also need to push its limits, and they will see a big difference.