Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
'Haunted Empire' Profiles Apple After Steve Jobs as a Company on the Decline
- Thread starter MacRumors
- Start date
- Sort by reaction score
Maybe you're just more of an "Android guy"
-----
Seems like your vision of Steve Jobs is a bit unrealistic; romantic even. Does thinking or believing that "the Apple teams built HIS products" somehow make those products better or more useful to you in the real world? Or was that just a filter you applied that allowed you to ignore the product's real flaws or imperfections at the time? And give you a convenient excuse for switching ecosystems now? He was undoubtedly a force of nature, and deserving of a spot on the inventor/capitalist Mt. Rushmore (along with Thomas Edison, etc.). But like all real human beings he was hardly perfect, and not beyond making mistakes or having blindspots.
For the record, your "visionary" (Jobs) was responsible for many of the reasons you site for drifting away from Apple:
- The iPhone 5 and probably the 5s and 5c (which you listed as reasons for leaving) were in the pipeline while Jobs was alive
- It was Jobs who insisted that the iPhone remain small so it could be used with one hand. (Apple is probably only now (2014) getting to bigger phones because these will be the first phones that weren't in the pipeline while Steve was alive).
- The 17" MBP was phased out under Jobs. Don't blame Cook. (And the MBP-R is an awesome machine, btw. And who said it was supposed to replace the 17". Maybe it's not for you, but it's great. And don't blame it for being something it was intended to be. Blame the CEO who discontinued the 17".)
- iMacs were pretty exact same under Jobs as they are now. How is your dislike of a computer that Jobs helped design and market, and one they still sell, an indication of "the end of the Apple I knew and loved"?
- I agree that iOS7 is not Apple's best. But one of the reasons iOS7 is as "imperfect" as it is is because it was rushed to market in WAY too short of a development time. Very likely because Jobs's love of skeumorphism had impeded any internal progress on the modernization of iOS while he was alive. That means that no real development on a new visual interface started until AFTER he was gone, and also until Forstall was gone too, putting Apple way behind the curve in the marketplace. Cook, sensing that they were at a severe competitive disadvantage if they didn't refresh the OS ASAP, pushed through the new OS so that Apple wouldn't fall further behind Google and Miscrosoft, who had more modern designs already in market. Hopefully the past year has given them the time needed to work out some of the kinks they missed during their sprint to the finish. (In my view, the pendulum did swing too far away from skeumorphism in iOS7; hopefully it swings back closer to the middle in iOS8. But it's still better than Android.)
- Even under Jobs, new product categories didn't come out EVERY year. Apple "changed the world" once every 3-5 years. And even then, it's a small sample size to make it an absolute. Revolutionizing how we live and work every single year would be exhausting, unsustainable and bad business. Bemoaning "no new product categories" in the 2 years says more about your wishful view of technology and reality than Apple's state of innovation.
Ultimately Apple may succeed or fail without Jobs; only time will tell. They will undoubtedly be different, but they most certainly can still be great. If you believe his greatest creations were the Mac, iPod, iPhone, etc., then that's your choice. Chase the shiny object, move on to Android and be happy. But knowing what I've learned about the Jobs over the years that I've used Apple products, and the work he did at the end of his life to prepare his company for lasting success once he was gone, I'm pretty sure what we'll find over the next 5-10 years was that his greatest creation, and legacy, is Apple itself. The culture, the people, the living innovation organization. And with a 1-2 "category defining" products due in 2014 (along with bigger phones and some course correction on iOS7), I'm guessing the question about whether Jobs' influence is dead, or whether he lives on in the company he twice founded, will go along way toward being answered.
And I'm pretty sure I know what that answer will be.
-----
----------
Love this. Responding with actual facts. Perfect.
-----
Seems like your vision of Steve Jobs is a bit unrealistic; romantic even. Does thinking or believing that "the Apple teams built HIS products" somehow make those products better or more useful to you in the real world? Or was that just a filter you applied that allowed you to ignore the product's real flaws or imperfections at the time? And give you a convenient excuse for switching ecosystems now? He was undoubtedly a force of nature, and deserving of a spot on the inventor/capitalist Mt. Rushmore (along with Thomas Edison, etc.). But like all real human beings he was hardly perfect, and not beyond making mistakes or having blindspots.
For the record, your "visionary" (Jobs) was responsible for many of the reasons you site for drifting away from Apple:
- The iPhone 5 and probably the 5s and 5c (which you listed as reasons for leaving) were in the pipeline while Jobs was alive
- It was Jobs who insisted that the iPhone remain small so it could be used with one hand. (Apple is probably only now (2014) getting to bigger phones because these will be the first phones that weren't in the pipeline while Steve was alive).
- The 17" MBP was phased out under Jobs. Don't blame Cook. (And the MBP-R is an awesome machine, btw. And who said it was supposed to replace the 17". Maybe it's not for you, but it's great. And don't blame it for being something it was intended to be. Blame the CEO who discontinued the 17".)
- iMacs were pretty exact same under Jobs as they are now. How is your dislike of a computer that Jobs helped design and market, and one they still sell, an indication of "the end of the Apple I knew and loved"?
- I agree that iOS7 is not Apple's best. But one of the reasons iOS7 is as "imperfect" as it is is because it was rushed to market in WAY too short of a development time. Very likely because Jobs's love of skeumorphism had impeded any internal progress on the modernization of iOS while he was alive. That means that no real development on a new visual interface started until AFTER he was gone, and also until Forstall was gone too, putting Apple way behind the curve in the marketplace. Cook, sensing that they were at a severe competitive disadvantage if they didn't refresh the OS ASAP, pushed through the new OS so that Apple wouldn't fall further behind Google and Miscrosoft, who had more modern designs already in market. Hopefully the past year has given them the time needed to work out some of the kinks they missed during their sprint to the finish. (In my view, the pendulum did swing too far away from skeumorphism in iOS7; hopefully it swings back closer to the middle in iOS8. But it's still better than Android.)
- Even under Jobs, new product categories didn't come out EVERY year. Apple "changed the world" once every 3-5 years. And even then, it's a small sample size to make it an absolute. Revolutionizing how we live and work every single year would be exhausting, unsustainable and bad business. Bemoaning "no new product categories" in the 2 years says more about your wishful view of technology and reality than Apple's state of innovation.
Ultimately Apple may succeed or fail without Jobs; only time will tell. They will undoubtedly be different, but they most certainly can still be great. If you believe his greatest creations were the Mac, iPod, iPhone, etc., then that's your choice. Chase the shiny object, move on to Android and be happy. But knowing what I've learned about the Jobs over the years that I've used Apple products, and the work he did at the end of his life to prepare his company for lasting success once he was gone, I'm pretty sure what we'll find over the next 5-10 years was that his greatest creation, and legacy, is Apple itself. The culture, the people, the living innovation organization. And with a 1-2 "category defining" products due in 2014 (along with bigger phones and some course correction on iOS7), I'm guessing the question about whether Jobs' influence is dead, or whether he lives on in the company he twice founded, will go along way toward being answered.
And I'm pretty sure I know what that answer will be.
-----
----------
Love this. Responding with actual facts. Perfect.
Last edited:
I am sure the Apple team has hundreds of theoretical products, drafts and ideas as they always do. It takes a visionary, a team and flawless execution to make it work though. Google Glass is a great idea, but that's just wasnt enough. Right now Apple is a ship that is leaking from above haha.
I still remember so vividly how blown away I was watching the Keynotes of the introduction of the iPod, the iPhone, heck even the Time machine was revolutionary, it saved my ass many times. But now, Mac Pro? Retina MBP? iPad mini? Where is the thrill? "Innovate? My ass"
Apple is fine financially and will be for quite some time, but IMO, they've lost their heart and soul.
It was obvious from the New Yorker piece. Gruber, and everyone else, nailed her for saying [paraphrase] "Maps was a disaster, but Forstall never should have been booted."
http://daringfireball.net/2014/02/fitting_facts_to_the_narrative
----------
Your opinion. No doubt they lost a talented, charismatic, irreplaceable, one of a kind individual--a founder with a special relationship to Apple. However, IMO, in no way has Apple lost its heart and soul, despite what hacks like Kane claim.
It's not obvious. No one here has read the full book. And saying Forstall shouldn't have been booted is not the same as him getting a "pass"
Polygraph Kane. Let's find out how Forstall fits into the entire picture, including what seems to be a revenge book from someone who has no publicly known reason to be writing one. IIRC, she went out of her way to write in the New Yorker that she saw Forstall somewhere and didn't even recognize him. It was odd that she would bother to include it, as if someone with her at the time noticed how she was not acknowledging someone she certainly knew, and she's now trying to cover her a$$. There's a story to Kane's story. Bet on it!
----------
Huh? Samsung is a criminal enterprise. Do a little digging. It owns the Korean government and isn't subject to the same levels of disclosure as U.S. companies. That would be a fascinating read, or maybe an entire season for "Law and Order".
As a share-holder, I don't want to be forced to donate to charities that I may dislike. Or I may want to focus my charities on causes I find more worthy than others. Charity is not Apple's area of business.
I can donate to the charities I want to with my dividends, and so can the other shareholders. Nothing against employees donating to charity, but that is their personal business.
There is a reason Jobs didn't get Apple involved in this kind of stuff for the most part. I buy Apple products because they are the superior, not because Apple does cheap PR gimmicks like matching charity contributions.
Oh you see - there's something you should know. It's not your money. You gave it to Apple to manage and run their business how they want. If they put something up for a vote to its shareholders - you have your say. But like every other company - it needs a majority to pass.
You weren't forced to donate. Just like you weren't forced to buy stock. Have a nice day.
Matching contributions is done for goodwill with the employees, not as a cheap PR gimmick.
As far as AAPL not getting involved in charities in Jobs' days, that may have been a principled decision by SJ. Corporations, in their own behalf, really have no business getting involved in charitable contributions. Charitable contributions by corporations really are nothing but advertising/PR deductions, as you noted, the exact opposite of what "charity" is supposed to be. They are hypocritical. However, matching employees' directed contributions really are charitable. Win, win, and not cheap PR.
The only point I find realistic is about the Maps failure. The rest seem like a compilation of all trolling comments from this forum.
The author should have considered Apple's sales figures before posting (err publishing).
The author should have considered Apple's sales figures before posting (err publishing).
Your point of view is totally biased. Apple delivers crippled products to 99% of the countries. Apple is perfect in US, for Americans.
We still don't have Siri in Portuguese in Brazil, no flyover maps, etc, etc....
I think the author nailed it on the head quite well.
Yes, Apple is staying ahead of the mobile technology, but is rapidly losing the mobile hearts.
For example, IMHO the iPad Mini should have been released with iPad 3 (March 2013), the delay cost Apple due to huge sales of 7" tablets by Nexus and Amazon (and was hurt more with Mini costing $329).
That said, I do agree with your B+ for Cook (well, maybe B).
I would only go A if Cook can wow the people (wait and see).
Another scathing review of the book. Apparently we need to fear Phil Schiller because he likes hockey and Led Zeppelin. 
http://www.tuaw.com/2014/03/17/haunted-empire-an-unflattering-and-misguided-look-at-the-tim-co/
http://www.tuaw.com/2014/03/17/haunted-empire-an-unflattering-and-misguided-look-at-the-tim-co/
Seems like your vision of Steve Jobs is a bit unrealistic; romantic even. Not unrealistic; romantic perhaps, yes.
Does thinking or believing that "the Apple teams built HIS products" somehow make those products better or more useful to you in the real world? Hmm, don't see how anything I said implies a connection between those 2 points. You are making that connection, not me.
Or was that just a filter you applied that allowed you to ignore the product's real flaws or imperfections at the time? Again, you're the one applying the filter. I liked Apple's products before Steve died. Period. I don't see much I'd buy now (new stuff I mean).
And give you a convenient excuse for switching ecosystems now? Why is it "convenient"? Convenient for whom? This is anecdotal experience: mine, not an "excuse" as you call it. It is a reason. You don't have to agree for it to be valid. It's actually inconvenient, because I won't leave OSX. I'll just have to wait and hope that they converge with my taste in the future, as they did in the past, before my stuff breaks.
He was undoubtedly a force of nature, and deserving of a spot on the inventor/capitalist Mt. Rushmore (along with Thomas Edison, etc.). But like all real human beings he was hardly perfect, and not beyond making mistakes or having blindspots. Again, I didn't say that. What I did say is that Steve and Apple were "one". The man was known for being a control freak. For telling people "start over", for getting what HE wanted Apple products to be. I got the "marketing team of one" quote from another article I read on this site, illustrating how inexorably Apple's products and Steve's vision were tied together. I've seen this expressed in many other articles from Apple insiders.
For the record, your "visionary" (Jobs) was responsible for many of the reasons you site for drifting away from Apple:
- The iPhone 5 and probably the 5s and 5c (which you listed as reasons for leaving) were in the pipeline while Jobs was alive. Perhaps, but I highly doubt he would approve of the OS that shipped with them. We'll never really know.
- It was Jobs who insisted that the iPhone remain small so it could be used with one hand. (Apple is probably only now (2014) getting to bigger phones because these will be the first phones that weren't in the pipeline while Steve was alive). Agreed. So I'll amend my statement to say, I could deal with the size, but the OS drove me away. Now that I've tested the waters, I can't go back.
- The 17" MBP was phased out under Jobs. Don't blame Cook. (And the MBP-R is an awesome machine, btw. And who said it was supposed to replace the 17". Maybe it's not for you, but it's great. And don't blame it for being something it was intended to be. Blame the CEO who discontinued the 17".) The 17" got discontinued nearly a year after Steve died. Whether or not it was his decision to do so is moot. Tim was in charge. HE gave it the axe. Everyone who liked the 17 is out in the cold, or has to replace it with nothing, or...a 15, because that is the largest screen notebook Apple has.
- iMacs were pretty exact same under Jobs as they are now. How is your dislike of a computer that Jobs helped design and market, and one they still sell, an indication of "the end of the Apple I knew and loved"? No, they are not. But I agree, Steve may have liked the iMac of today. I don't. They kept getting less and less "enthusiast" and more and more "appliance". So I'll give you that one.
- I agree that iOS7 is not Apple's best. But one of the reasons iOS7 is as "imperfect" as it is is because it was rushed to market in WAY too short of a development time. Very likely because Jobs's love of skeumorphism had impeded any internal progress on the modernization of iOS while he was alive. That means that no real development on a new visual interface started until AFTER he was gone, and also until Forstall was gone too, putting Apple way behind the curve in the marketplace. Cook, sensing that they were at a severe competitive disadvantage if they didn't refresh the OS ASAP, pushed through the new OS so that Apple wouldn't fall further behind Google and Miscrosoft, who had more modern designs already in market. Hopefully the past year has given them the time needed to work out some of the kinks they missed during their sprint to the finish. (In my view, the pendulum did swing too far away from skeumorphism in iOS7; hopefully it swings back closer to the middle in iOS8. But it's still better than Android.)
I categorically disagree. Apple was not losing anything. Apple did not need to "modernize" (read "make it trendy") a damn thing. They threw the baby out with the bathwater when they completely dumped the look and feel of their most succesful product ever. Regardless, my points were reasons why I left, and that was it. I wanted a bigger screen badly, but even if Apple releases one I am not going back to the eyesore that is iOS 7. iOS, btw, is smoother than Android. But better? Not really.
- Even under Jobs, new product categories didn't come out EVERY year. Apple "changed the world" once every 3-5 years. And even then, it's a small sample size to make it an absolute. Revolutionizing how we live and work every single year would be exhausting, unsustainable and bad business. Bemoaning "no new product categories" in the 2 years says more about your wishful view of technology and reality than Apple's state of innovation. Maybe you're addressing someone else; I never complained about the cycle.
Ultimately Apple may succeed or fail without Jobs; only time will tell. They will undoubtedly be different, but they most certainly can still be great. If you believe his greatest creations were the Mac, iPod, iPhone, etc., then that's your choice. Chase the shiny object, move on to Android and be happy. But knowing what I've learned about the Jobs over the years that I've used Apple products, and the work he did at the end of his life to prepare his company for lasting success once he was gone, I'm pretty sure what we'll find over the next 5-10 years was that his greatest creation, and legacy, is Apple itself. The culture, the people, the living innovation organization. And with a 1-2 "category defining" products due in 2014 (along with bigger phones and some course correction on iOS7), I'm guessing the question about whether Jobs' influence is dead, or whether he lives on in the company he twice founded, will go along way toward being answered.
I'm sure that Jobs did leave Apple a cache of great ideas. But that is not the point I was trying to make. I'm talking about the execution of those ideas. He's no longer there to say to his teams:"No. that's not what I meant. I meant THIS". And I was hopeful that the people under him were more in tune with his vision and taste. So far, I've seen the opposite, and for the first time since I started using Apple products, I am at odds with their direction and taste. Whether or not this would have happened with Steve at the helm is irrelevant. The fact that it is happening right after he's gone is (to me). And that right there was the point of my post. Coincidental? Perhaps, but perhaps not.
And I'm pretty sure I know what that answer will be.
Love this. Responding with actual facts. Perfect.[/QUOTE]
-It is a fact that I was an Apple die hard before Steve died, and now I'm not.
-It is a fact that I used to watch keynotes with excitement before Steve died, and now I skip them and catch up later in print, no less.
-It is a fact that until iOS 7, I was completely unwilling to switch to Android.
-It is a fact that because of iOS 7, I have a hard time thinking to go back to iPhone or iPad.
-It is a fact that even my wife ditched both her iPhone and iPad for a Galaxy Note 3 and is happier than ever ("This is far better", she says).
-Given the above it is a fact that, at least in my household, Apple is in severe decline.
----------
As for me, I can't wait for the day he's gone. I want to see "the new kid" come up with something fresh. I've had enough of his Dieter Rams-style sense and would like someone else take a crack at his job.
I've seen far too many concepts that are superior to what he's put out.
Does thinking or believing that "the Apple teams built HIS products" somehow make those products better or more useful to you in the real world? Hmm, don't see how anything I said implies a connection between those 2 points. You are making that connection, not me.
Or was that just a filter you applied that allowed you to ignore the product's real flaws or imperfections at the time? Again, you're the one applying the filter. I liked Apple's products before Steve died. Period. I don't see much I'd buy now (new stuff I mean).
And give you a convenient excuse for switching ecosystems now? Why is it "convenient"? Convenient for whom? This is anecdotal experience: mine, not an "excuse" as you call it. It is a reason. You don't have to agree for it to be valid. It's actually inconvenient, because I won't leave OSX. I'll just have to wait and hope that they converge with my taste in the future, as they did in the past, before my stuff breaks.
He was undoubtedly a force of nature, and deserving of a spot on the inventor/capitalist Mt. Rushmore (along with Thomas Edison, etc.). But like all real human beings he was hardly perfect, and not beyond making mistakes or having blindspots. Again, I didn't say that. What I did say is that Steve and Apple were "one". The man was known for being a control freak. For telling people "start over", for getting what HE wanted Apple products to be. I got the "marketing team of one" quote from another article I read on this site, illustrating how inexorably Apple's products and Steve's vision were tied together. I've seen this expressed in many other articles from Apple insiders.
For the record, your "visionary" (Jobs) was responsible for many of the reasons you site for drifting away from Apple:
- The iPhone 5 and probably the 5s and 5c (which you listed as reasons for leaving) were in the pipeline while Jobs was alive. Perhaps, but I highly doubt he would approve of the OS that shipped with them. We'll never really know.
- It was Jobs who insisted that the iPhone remain small so it could be used with one hand. (Apple is probably only now (2014) getting to bigger phones because these will be the first phones that weren't in the pipeline while Steve was alive). Agreed. So I'll amend my statement to say, I could deal with the size, but the OS drove me away. Now that I've tested the waters, I can't go back.
- The 17" MBP was phased out under Jobs. Don't blame Cook. (And the MBP-R is an awesome machine, btw. And who said it was supposed to replace the 17". Maybe it's not for you, but it's great. And don't blame it for being something it was intended to be. Blame the CEO who discontinued the 17".) The 17" got discontinued nearly a year after Steve died. Whether or not it was his decision to do so is moot. Tim was in charge. HE gave it the axe. Everyone who liked the 17 is out in the cold, or has to replace it with nothing, or...a 15, because that is the largest screen notebook Apple has.
- iMacs were pretty exact same under Jobs as they are now. How is your dislike of a computer that Jobs helped design and market, and one they still sell, an indication of "the end of the Apple I knew and loved"? No, they are not. But I agree, Steve may have liked the iMac of today. I don't. They kept getting less and less "enthusiast" and more and more "appliance". So I'll give you that one.
- I agree that iOS7 is not Apple's best. But one of the reasons iOS7 is as "imperfect" as it is is because it was rushed to market in WAY too short of a development time. Very likely because Jobs's love of skeumorphism had impeded any internal progress on the modernization of iOS while he was alive. That means that no real development on a new visual interface started until AFTER he was gone, and also until Forstall was gone too, putting Apple way behind the curve in the marketplace. Cook, sensing that they were at a severe competitive disadvantage if they didn't refresh the OS ASAP, pushed through the new OS so that Apple wouldn't fall further behind Google and Miscrosoft, who had more modern designs already in market. Hopefully the past year has given them the time needed to work out some of the kinks they missed during their sprint to the finish. (In my view, the pendulum did swing too far away from skeumorphism in iOS7; hopefully it swings back closer to the middle in iOS8. But it's still better than Android.)
I categorically disagree. Apple was not losing anything. Apple did not need to "modernize" (read "make it trendy") a damn thing. They threw the baby out with the bathwater when they completely dumped the look and feel of their most succesful product ever. Regardless, my points were reasons why I left, and that was it. I wanted a bigger screen badly, but even if Apple releases one I am not going back to the eyesore that is iOS 7. iOS, btw, is smoother than Android. But better? Not really.
- Even under Jobs, new product categories didn't come out EVERY year. Apple "changed the world" once every 3-5 years. And even then, it's a small sample size to make it an absolute. Revolutionizing how we live and work every single year would be exhausting, unsustainable and bad business. Bemoaning "no new product categories" in the 2 years says more about your wishful view of technology and reality than Apple's state of innovation. Maybe you're addressing someone else; I never complained about the cycle.
Ultimately Apple may succeed or fail without Jobs; only time will tell. They will undoubtedly be different, but they most certainly can still be great. If you believe his greatest creations were the Mac, iPod, iPhone, etc., then that's your choice. Chase the shiny object, move on to Android and be happy. But knowing what I've learned about the Jobs over the years that I've used Apple products, and the work he did at the end of his life to prepare his company for lasting success once he was gone, I'm pretty sure what we'll find over the next 5-10 years was that his greatest creation, and legacy, is Apple itself. The culture, the people, the living innovation organization. And with a 1-2 "category defining" products due in 2014 (along with bigger phones and some course correction on iOS7), I'm guessing the question about whether Jobs' influence is dead, or whether he lives on in the company he twice founded, will go along way toward being answered.
I'm sure that Jobs did leave Apple a cache of great ideas. But that is not the point I was trying to make. I'm talking about the execution of those ideas. He's no longer there to say to his teams:"No. that's not what I meant. I meant THIS". And I was hopeful that the people under him were more in tune with his vision and taste. So far, I've seen the opposite, and for the first time since I started using Apple products, I am at odds with their direction and taste. Whether or not this would have happened with Steve at the helm is irrelevant. The fact that it is happening right after he's gone is (to me). And that right there was the point of my post. Coincidental? Perhaps, but perhaps not.
And I'm pretty sure I know what that answer will be.
Love this. Responding with actual facts. Perfect.[/QUOTE]
-It is a fact that I was an Apple die hard before Steve died, and now I'm not.
-It is a fact that I used to watch keynotes with excitement before Steve died, and now I skip them and catch up later in print, no less.
-It is a fact that until iOS 7, I was completely unwilling to switch to Android.
-It is a fact that because of iOS 7, I have a hard time thinking to go back to iPhone or iPad.
-It is a fact that even my wife ditched both her iPhone and iPad for a Galaxy Note 3 and is happier than ever ("This is far better", she says).
-Given the above it is a fact that, at least in my household, Apple is in severe decline.
----------
As for me, I can't wait for the day he's gone. I want to see "the new kid" come up with something fresh. I've had enough of his Dieter Rams-style sense and would like someone else take a crack at his job.
I've seen far too many concepts that are superior to what he's put out.
When I wrote "we" I did not speak for the whole world. This assumption is ridiculous. Of course I meant "me and my friends".
Maybe Cook is a nice guy, but a great company needs a great CEO. Cook is a good manager who fulfills his orders. He is not the right man on top.
Another scathing review of the book. Apparently we need to fear Phil Schiller because he likes hockey and Led Zeppelin.
http://www.tuaw.com/2014/03/17/haunted-empire-an-unflattering-and-misguided-look-at-the-tim-co/
if thats all it says about the security expert then its pointless and idiotic
but i found this passage interesting
considering there are still reports about working conditions, e book case still isnt over, tax situation is unchanged and heavily reported on and if there is a change in direction over the nuclear fight with android i havent noticed it.
so how are these events unrelated to the current state of apple? most of the men behind that implementation still run the company
definitely agree with you there. its what 20 years hes been there and that is a long time and huge demands are on his shoulders. you need to freshen things up and to me and obviously you he is not delivering that
Feel free to share those supposedly in your opinion concepts. I personally think what Jin Ive puts out is on the whole amazing. If you have found what you think is better, I think I'd like to see these concepts if they actually exist.
Yep. And I'm not sure what Dieter Rams has to do with anything. The last thing I think of when I look at my iPad Air or iPhone 5S is Braun.
Honestly I think Phil Schiller needs to be given new duties and Apple should bring on someone else to run marketing. That's where they need fresh ideas. I'm hoping when Angela Ahrendts comes on board she'll have some influence there.
Different does not always equate to decline. Last time I checked, Apple still has a huge devoted following that doesn't appear to be giving up on them so easily. As interesting a read it may be, I've got better things to do with my time. Like moan on forums about how much of a **** job Apple is doing these days.
A simple Google (gasp!) search for whatever device concept you'd like to see will suffice. No need to post what I'd prefer here.
----------
I'd like to clarify: I like most of Ive's work (in hardware). I feel that the iMac G4 (lamp) and the Cube were the 2 most beautiful computers I've ever seen. And his work in aluminium is excellent, no question. Apple's hardware is still king in many ways.
However, I don't think he's as indispensable as a lot of people think. I would love to see someone new build off of his work, or better yet, take it in a new direction entirely. Taste is a very subjective thing. And to your point, I think a full sweep, not just Schiller, would be interesting. If they can let go of someone as central to a (highly successful) product as Scott Forstall, then anyone can be replaced.
Except Steve, of course.