Before Touch ID came out, the idea that touch sensors could be miniaturized to fit the little home button was laughable. Apple delivered.
True.
Where are the car integration platforms from Google and Microsoft? Apple delivered.
Hardly, next to Apple there where and are various products that deliver as well. There is no way people can state Apple revolutionized the car industry in this matter.
The first devices in history to have "ac" Wi-Fi? Apple delivered.
Probably so. But not very significant.
An incredible (and risky) concept for the new Mac Pro. The entire thing is a wind tunnel. It's pure premium art. And it's cheaper than the competition. Apple delivered.
Very simply untrue. Yes, it's a piece of art but taste is within the eye of the beholder (remember the trillions of ridicule remarks; trashcan to name one). Second, it's fast but totally not revolutionary, there are many demonstrations online both on youtube and the web in general that simply proof that the new mac pro isn't "cheaper" neither a "wind tunnel" compared to it's PC rivals. So your statement is clearly untrue.
Fantastic new re-imagining of iOS. It's not perfect (yet), but it's a bold step in the right direction. Apple delivered.
Again, eye of the beholder. Something personal, it's no fact only to the one that agrees. Personally, I do think iOS is a very nice OS, but that's just tast.
Ditto for OS X. Apple delivered.
Again, eye of the beholder. Something personal, it's no fact only to the one that agrees. Personally, I do think OSX is a very nice OS, but that's just tast.
Bold new pricing strategy for iWork and OS X. Apple delivered.
Nothing bold to it. You buy one hell of an expensive desktop computer and you get OSX for free which would have cost you otherwise as much as $20,- or a bit less or more. Nothing spectaculair, especially considering that Apple makes so much profit out of each product they sell thanks to cheap labour and hard working conditions of the primarily poor hard working people at the Apple factories throughout China.
All of this happened under Cook.
You make it sound like he's personally responsible. You lack to mention though the downside of his leadership, every leader has his or her downsides people denying that are known to be as groupies or apple fans which is ok of course but these people are not stating the facts. Yes Cook is responsible for a great bunch of good things but also a lot of bad things, the new Mac Pro is no longer the leading PC in the world of editing in which Apple DID had a huge marketshare with it's Final Cut X. After having ruined Final Cut X with a disgusting and laughable bad new designed Final Cut Pro they, Apple, lost it's entire industry in professional editing, I know, I work in this field and all the studio's that used to work on mac pro's where forced to continue with Adobe's Premiere which has by now a much bigger market share in the world of professional editing. Apple under Cook disbanded the world of professionals for years by not attending IBC (International Broadcasting Conference) any longer which they did in previous years under Jobs. And why should they indeed? They had nothing hi-end to offer in that field.
Apple went for the masses and let the professional users suffer. It's until now they try to get back a bit of that piece they had lost with the all new mac pro. But in the field of professional editing nobody gives a *beep* on how thin a machine looks, if you can get, for the same amount of money, a faster working, even when it's looks horrible, PC then guess what clients in that market will choose? Rhetorical question.
I work for decades now with Apple computers AND with PC. Both hardware and software, I've seen all of this happening. Apple is good for the masses and yes also good for pro's IF you're willing to pay more for not that much more you'll get out of the pc for less money. It's not me stating this, test are simply proving all of this.
I still love Apple computers, but I must admit that cheering Apple fans do miss the nuances, quite often I must add.
The e-books pricing case wasn't Cook's fault.
Well, partially it was.
The following are fair criticisms of Cook:
Siri and Maps haven't been completely fixed yet.
That's what I call an understatement.
Scott Forstall shouldn't have been fired.
From what I've heard he should have, and they rightfully did. He was a horrible manager, words described by his own employees working for him.
Instead, they should have given him an independent project where he didn't have to run into Ive and others he didn't get along with.
He was responsible for rolling out Apple Maps. And we all know how bad Apple maps was and in many ways still is. Inferior to google maps at least.
Josh Browett. The ex-retail chief. That was completely on Cook.
Overall, I give Cook a B+. After 2014, he'll have earned his A+.
Your opinion. I give Cook a C. It was higher before, but after failing to fix the very bad designed IOS7 for the new iPad Air which therefor crashed multiple times each day for several months, I lost my trust in Cook. It's a disgrace that so many people who had payed so much money for the new iPad Air had to "suffer" with these frequently shut-downs for months before Apple came up with a fix. Besides other failures, like Ping, and Apple Maps the crashing iPad Air is another big minor for Apple in general.
I love Apple, but I'm no Apple fanboy and realistic enough that 'even' Apple makes lot's of bad decision, especially when it come to serve the high-end market which they had lost years ago.
