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Have Apple got a new logo?

S

StefSSU

macrumors regular
Original poster
Jul 18, 2009
144
5
So, as noted on a few sites Apple closed their iPad keynote yesterday with a different logo ( they generally close with their current logo, ie aluminium apple).

http://www.gizmodo.co.uk/2012/03/is-this-the-new-apple-logo/

http://www.huffingtonpost.com/2012/...ainbow-featured-at-media-event_n_1327838.html

Here's a pic by Gizmodo illustrating the change:

17fqc0frxeonojpg.jpg


The closing logo is very reminiscent of Apple's original rainbow logo, at least in bringing the colour back. I think it still looks modern, and definitely more interesting than the current aluminium shaded logo. That said it may not be appropriate for all circumstances, and I'm not certain how I'd feel about it over a longer period of time. Still, personally I like the allusion to Apple's roots.

What do you think? Like the logo or not? Do you reckon this will be the company's official logo in the future? Have they ever closed a press conference or the like with a logo other than their current one at the time? And out of curiosity just what do they need to do anyway to change their logo officially?

Edit: Here's an interesting bit from an article about the design of the orignal logo - zlok

“For inspiration, the first thing I did was go to the supermarket, buy a bag of apples and slice them up. I just stared at the wedges for hours,” recalls Janoff. The fruit of his labor: a simple 2-D monochromatic apple, with a healthy bite taken from the right side. Jobs loved the conceit-only he suggested it be more colorful. Janoff’s boss disagreed, insisting the logo be made all black to save on printing costs. “But Jobs was resolute, arguing that color was the key to humanizing the company,” says Janoff.

Read more: http://www.zlok.net/blog/2009/03/29/i-invented-the-apple-logo/#ixzz1oWJcIu7i
Click to expand...

I think one reason that I'd like a new logo like this one is Jobs' comment here about humanizing the company. It'd be nice to see Apple not take itself too seriously in some ways.
 
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simsaladimbamba said:
It seems to be just an inversion of the big poster.
Click to expand...

I realised that, of course. I'm skeptical that it's any indication of a new official logo, but as far as I'm aware they don't usually close keynotes with anything but the official logo (actually, pretty sure I'm mistaken here, seem to recall something...). In any case I thought it was interesting. As long as we're here, what do people think about a logo change? It's been almost a decade since the last one, and a colourful rainbow apple would be refreshing I think.
 
Would look very good booting up with the amazing screen of the new iPad. Though I imagine if this was officially their new logo it'd be updated on their site. Maybe this was a feeler to get the blogs talking and gage the reactions.
 
I hope they end up adopting this as their new logo. I'm not a big fan of their current one. I also wish they'd color their products up again instead of all the boring black and aluminum.
 
I think it's too old school for me. I prefer the latest one that sort of matches my macbook pro and imac. It looks a lot more modern than the one with color.
 
Regarding the presumed new icon on the far right of the OP, I like the colors, but don't care for the blend. As a rule, I think icons need to be cleaner and crisper, not a swirl of colors thrown together. Recently I found an original rainbow Apple that currently adorns my car. :) The bad thing is that it was designed for application on the inside (as compared to the white ones that go on the outside) and with my tinted windows, you can barely see it. :(
 
Quite liking the new logo - seems to have a little more character and fun! Can't see it been rolled out now, seeming though Apple have established a "grey/whites" house-style don't think it would look right - but i don't know?!
 
I like this logo. I think it could be refined a little more, but I prefer it to the bland silver logo they have been using. As someone said before, I hope they start putting colour back into their apps. All black and grey gets boring very quickly.
 
Nice logo. However:

If you look at the colours, theres Red, Green, Blue/Turquoise and Yellow.

If we look at the microsoft windows logo, theres Red, Green Blue and Yellow.
imgres




:eek: ITS A CONSPIRACY!!!!!!
 
There are only so many colors in the world. Also, I love it. If I could get a sticker like this to cover my MBP logo I would.
 
Fazzy said:
Nice logo. However:

If you look at the colours, theres Red, Green, Blue/Turquoise and Yellow.

If we look at the microsoft windows logo, theres Red, Green Blue and Yellow.
Image



:eek: ITS A CONSPIRACY!!!!!!
Click to expand...

redAPPLE said:
i don't like it... i shows something like 4 colors... much like windows.
Click to expand...


I counted Red, Orange, Yellow, Green, Blue, Indigo, and Violet.

Would you prefer the logo was a obvious Pee Yellow, Brown, and ugly purple instead?
 
I actually like it a lot. Though I do really like the current all white Apple logo.

It would be neat to see them return to a logo with color, especially since it would be a nice nod to the past while incorporating a contemporary update.
 
The new iPad keynote was heavy on bringing the theme of "more color" to the device. You have major notes on the improved display and increased saturation, the update basically revolved around that display. They also mentioned a lot of new stuff with photo editing capabilities and whatnot, and on top of that you've got Adobe releasing a photoshop version for the iPad.

It just seemed like to me, a good way to end the keynote revolving mostly (of course not completely) around that display. It helped bring the theme together.
 
I welcome the colour. It's the only thing that Apple can do to change the look without changing the feel. Any good logo has to work equally well sans colour as with it - adding colour and/or other treatments are the only thing Apple can do.

They most certainly won't change the logo itself - too historical, too iconic, too loved, too loathed, too instantly recognized... just too easy. Changing colour is the only option.
 
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