So, as noted on a few sites Apple closed their iPad keynote yesterday with a different logo ( they generally close with their current logo, ie aluminium apple). http://www.gizmodo.co.uk/2012/03/is-this-the-new-apple-logo/ http://www.huffingtonpost.com/2012/...ainbow-featured-at-media-event_n_1327838.html Here's a pic by Gizmodo illustrating the change: The closing logo is very reminiscent of Apple's original rainbow logo, at least in bringing the colour back. I think it still looks modern, and definitely more interesting than the current aluminium shaded logo. That said it may not be appropriate for all circumstances, and I'm not certain how I'd feel about it over a longer period of time. Still, personally I like the allusion to Apple's roots. What do you think? Like the logo or not? Do you reckon this will be the company's official logo in the future? Have they ever closed a press conference or the like with a logo other than their current one at the time? And out of curiosity just what do they need to do anyway to change their logo officially? Edit: Here's an interesting bit from an article about the design of the orignal logo - zlok I think one reason that I'd like a new logo like this one is Jobs' comment here about humanizing the company. It'd be nice to see Apple not take itself too seriously in some ways.