Have Apple got a new logo?

Discussion in 'Community Discussion' started by StefSSU, Mar 8, 2012.

  1. StefSSU, Mar 8, 2012
    Last edited: Mar 8, 2012

    StefSSU macrumors regular

    Jul 18, 2009
    So, as noted on a few sites Apple closed their iPad keynote yesterday with a different logo ( they generally close with their current logo, ie aluminium apple).



    Here's a pic by Gizmodo illustrating the change:


    The closing logo is very reminiscent of Apple's original rainbow logo, at least in bringing the colour back. I think it still looks modern, and definitely more interesting than the current aluminium shaded logo. That said it may not be appropriate for all circumstances, and I'm not certain how I'd feel about it over a longer period of time. Still, personally I like the allusion to Apple's roots.

    What do you think? Like the logo or not? Do you reckon this will be the company's official logo in the future? Have they ever closed a press conference or the like with a logo other than their current one at the time? And out of curiosity just what do they need to do anyway to change their logo officially?

    Edit: Here's an interesting bit from an article about the design of the orignal logo - zlok

    I think one reason that I'd like a new logo like this one is Jobs' comment here about humanizing the company. It'd be nice to see Apple not take itself too seriously in some ways.
  2. simsaladimbamba

    Nov 28, 2010
    It seems to be just an inversion of the big poster.
  3. StefSSU thread starter macrumors regular

    Jul 18, 2009
    I realised that, of course. I'm skeptical that it's any indication of a new official logo, but as far as I'm aware they don't usually close keynotes with anything but the official logo (actually, pretty sure I'm mistaken here, seem to recall something...). In any case I thought it was interesting. As long as we're here, what do people think about a logo change? It's been almost a decade since the last one, and a colourful rainbow apple would be refreshing I think.
  4. SteveAbootman macrumors 6502a


    May 12, 2008
    Would look very good booting up with the amazing screen of the new iPad. Though I imagine if this was officially their new logo it'd be updated on their site. Maybe this was a feeler to get the blogs talking and gage the reactions.
  5. niuniu macrumors 68020


    Mar 29, 2009
    A man of the people. The right sort of people.
    I wish they would use it - it's fresher and more reflective of the creativity behind Apple's products. I do miss the colour in Apple's hardware as well.
  6. redAPPLE macrumors 68030


    May 7, 2002
    2 Much Infinite Loops
    i don't like it... i shows something like 4 colors... much like windows.
  7. Hastings101 macrumors 68020


    Jun 22, 2010
    I hope they end up adopting this as their new logo. I'm not a big fan of their current one. I also wish they'd color their products up again instead of all the boring black and aluminum.
  8. camardelle macrumors 6502

    Aug 17, 2011
    I think it's too old school for me. I prefer the latest one that sort of matches my macbook pro and imac. It looks a lot more modern than the one with color.
  9. Huntn macrumors P6


    May 5, 2008
    The Misty Mountains
    Regarding the presumed new icon on the far right of the OP, I like the colors, but don't care for the blend. As a rule, I think icons need to be cleaner and crisper, not a swirl of colors thrown together. Recently I found an original rainbow Apple that currently adorns my car. :) The bad thing is that it was designed for application on the inside (as compared to the white ones that go on the outside) and with my tinted windows, you can barely see it. :(
  10. FanOfMR macrumors member

    Feb 15, 2012
    I think the alluminum is/was their best.
    I don't like the multi color thing
  11. rsnapeuk macrumors regular

    Oct 19, 2011
    Quite liking the new logo - seems to have a little more character and fun! Can't see it been rolled out now, seeming though Apple have established a "grey/whites" house-style don't think it would look right - but i don't know?!
  12. boss.king macrumors 68040


    Apr 8, 2009
    I like this logo. I think it could be refined a little more, but I prefer it to the bland silver logo they have been using. As someone said before, I hope they start putting colour back into their apps. All black and grey gets boring very quickly.
  13. Fazzy macrumors 6502

    Oct 12, 2011
    check the tracking device
    Nice logo. However:

    If you look at the colours, theres Red, Green, Blue/Turquoise and Yellow.

    If we look at the microsoft windows logo, theres Red, Green Blue and Yellow.

    :eek: ITS A CONSPIRACY!!!!!!
  14. hobbbz macrumors 6502a


    Mar 8, 2005
    There are only so many colors in the world. Also, I love it. If I could get a sticker like this to cover my MBP logo I would.
  15. 0000757 macrumors 68040

    Dec 16, 2011

    I counted Red, Orange, Yellow, Green, Blue, Indigo, and Violet.

    Would you prefer the logo was a obvious Pee Yellow, Brown, and ugly purple instead?
  16. Deefuzz macrumors 6502a


    Jan 27, 2004
    St. Louis, MO
    I actually like it a lot. Though I do really like the current all white Apple logo.

    It would be neat to see them return to a logo with color, especially since it would be a nice nod to the past while incorporating a contemporary update.
  17. acidfast7 macrumors 65816


    Nov 22, 2008
  18. mrsir2009 macrumors 604


    Sep 17, 2009
    Melbourne, Australia
    It looks great, but they should use it sparingly.
  19. east85 macrumors 65816


    Jun 24, 2010
    The new iPad keynote was heavy on bringing the theme of "more color" to the device. You have major notes on the improved display and increased saturation, the update basically revolved around that display. They also mentioned a lot of new stuff with photo editing capabilities and whatnot, and on top of that you've got Adobe releasing a photoshop version for the iPad.

    It just seemed like to me, a good way to end the keynote revolving mostly (of course not completely) around that display. It helped bring the theme together.
  20. Melrose Suspended


    Dec 12, 2007
    I welcome the colour. It's the only thing that Apple can do to change the look without changing the feel. Any good logo has to work equally well sans colour as with it - adding colour and/or other treatments are the only thing Apple can do.

    They most certainly won't change the logo itself - too historical, too iconic, too loved, too loathed, too instantly recognized... just too easy. Changing colour is the only option.

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