I don’t understand why HBO has so many different services. It’s too confusing for the average customer.
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HBO GO Shutting Down, HBO Now Rebranding as 'HBO' Following HBO Max Launch
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Uhh, they did get rid of both. Max is a service that includes far more than HBO. Do you think that should come free with an HBO subscription? No, it shouldn't - and is why HBO is the lower tier. HBO didn't come up with this branding, AT&T did, they own both. HBO's higher ups have been opposed to virtually all of this, so how did "HBO steal the Max from it"? FYI, the word Max existed long before Cinemax.
I don't understand how this is confusing. There were 3 apps. Now there are 2. Granted, HBO Max should have never used the word HBO at all.
It does, actually. Most HBO cable subscribers have access to Max (of course including the regular HBO content) through the app. This is why they can now drop HBO Go.
Now they need a special iPad app for HBO Max. So, people can say they have HBO Maxipad edition. 😁
Haven't had HBO in quite a while now. I dumped the channel when I realized I was paying for something I hardly ever watched. All the shows I liked where cancelled, they never had any good movies on, it seemed like there were fewer boxing matches and most of them stunk, Game of Thrones wasn't enough to justify $120 to $180 per year. Can't remember the exact monthly price.
I also dumped all the other premium channels for the same reason. It didn't matter when they were part of a bundle that was cheaper than not having them. Netflix and Prime cover my interests far better. Although I only bother with Prime for the shipping. Prime video is just a pleasant bonus.
Haven't had HBO in quite a while now. I dumped the channel when I realized I was paying for something I hardly ever watched. All the shows I liked where cancelled, they never had any good movies on, it seemed like there were fewer boxing matches and most of them stunk, Game of Thrones wasn't enough to justify $120 to $180 per year. Can't remember the exact monthly price.
I also dumped all the other premium channels for the same reason. It didn't matter when they were part of a bundle that was cheaper than not having them. Netflix and Prime cover my interests far better. Although I only bother with Prime for the shipping. Prime video is just a pleasant bonus.
I’m confused. I only accidentally discovered my TV subscription to HBO allows me access to HBO Max. That’s good. Why not just have HBO Max and that’s it... if you subscribe to HBO, you get it, and if not, you can subscribe through the app. Why are they intent on making what should be simple as confusing as possible?
create one f*****g app, call it a day. whether they subscribe through tv subscription or platform what's the difference? it should not be confusing to consumers or end users on which application to get for your service.
The problem was corporate parent AT&T. It seems that no one who works at HBO wanted AT&T to use "HBO" anywhere in the name of this new streaming service, because they thought it would be, you know, a little confusing. But AT&T just HAD to capitalize on that corporate synergy. And obviously they bollocksed it all up.
How about HBO FU and Time Warner too?
GIVE ELMER FUDD IS HUNTING RIFLE BACK too! LOL
I just cannot deal with these grifting weasels anymore. That simple.
GIVE ELMER FUDD IS HUNTING RIFLE BACK too! LOL
I just cannot deal with these grifting weasels anymore. That simple.
You don't understand how this is confusing? Have you read this thread?
God... I read this post like three times AND I CURRENTLY SUBSCRIBE to HBO Max... and I'm STILL not sure what it is/what it includes. I use YouTube TV and didn't have any HBO programming, signed up for Max, and now i get HBO Max and the live HBO Channels (HBO2, HBO West, etc). BUT... that doesn't seen to be the case for other services? I think that's what HBO Now is... now, just for live HBO programming? Like if you want to watch Wimbledon or boxing or Last Week tonight while it airs live, you can do it through HBO Now?
Bottom line- AT&T really screwed the pooch on this one.
That's precisely what you will get in the Apple app store when HBO Go shuts down on July 31st. The HBO Now app is already gone (automatically upgraded to HBO Max). It will only continue to exist on platforms that don't have the HBO Max app.
So glad AT&T has been giving me free HBO access for the last 3 or 4 years now. I just created my HBO Max account yesterday!
Hahaha, this is like the classroom bit from The Meaning of Life ...
I listened to a pod the other day, they had some interesting perspective on this - they could've gone Warner Entertainment / Warner Brothers, but WB doesn't have much brand equity, we know HBO = movies and super high quality originals (Sopranos, GOT, etc.) Of course, they could have also gone further up the corporate ladder and used some kind of AT&T type branding, but everybody hates AT&T
Leaving HBO in the name provides decent brand recognition.
Otherwise, see video ...
Now, before I begin the lesson, will those of you who are playing in the match this afternoon move your clothes down onto the lower peg immediately after lunch, before you write your letter home, if you're not getting your hair cut, unless you've got a younger brother who is going out this weekend as the guest of another boy, in which case, collect his note before lunch, put it in your letter after you've had your hair cut, and make sure he moves your clothes down onto the lower peg for you.
I listened to a pod the other day, they had some interesting perspective on this - they could've gone Warner Entertainment / Warner Brothers, but WB doesn't have much brand equity, we know HBO = movies and super high quality originals (Sopranos, GOT, etc.) Of course, they could have also gone further up the corporate ladder and used some kind of AT&T type branding, but everybody hates AT&T
Leaving HBO in the name provides decent brand recognition.
Otherwise, see video ...
Now, before I begin the lesson, will those of you who are playing in the match this afternoon move your clothes down onto the lower peg immediately after lunch, before you write your letter home, if you're not getting your hair cut, unless you've got a younger brother who is going out this weekend as the guest of another boy, in which case, collect his note before lunch, put it in your letter after you've had your hair cut, and make sure he moves your clothes down onto the lower peg for you.
There should be one HBO app. Then you would either sign in with your provider or buy the subscription in the app. Simple.
All these names and apps for the same goddamn company is just mindstupidly confusing for a consumer deciding what to do, what to subscribe to, what to download and where to watch what. It shouldn't be this hard for me to give them my money. Seriously, whoever is responsible for HBO's product marketing needs to be fired. I've never seen such terrible marketing for a major company.
I think HBO set a record beating Acura and Lincoln for overly-confusing hardly differentiable product names.
Wonder what the button on my Roku remote will do, probably as confused as the rest of us.
Hbo max is like hbo now plus streaming other non hbo shows. So it’s a hybrid of hbo and Netflix model.