'HBO NOW' Now Available for Apple TV, iPhone, and iPad

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Apr 12, 2001
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The recently announced HBO NOW channel has gone live on the Apple TV set-top box, iPhone and iPad ahead of the series premiere of HBO hit show Game of Thrones on April 12. The new Apple TV channel and iPhone and iPad app allow users to stream all of HBO's original content, past and present, as well as its entire movie catalog. The standalone streaming service costs $14.99 per month, with customers receiving the first month free if they sign up in April.


HBO NOW sorts the premium network's content into various categories, including a watchlist, series and movies. There is also the option to search for TV shows and movies, and a settings menu. The streaming service is presumably limited to the United States due to content licensing restrictions. The new Apple TV channel should appear for all users today alongside a companion app for iOS devices.


HBO NOW's official iPhone and iPad app [Direct Link] is rolling out on the App Store right now, and should become available for all users by the end of the day. After subscribing to HBO NOW through Apple TV or an iOS device, users can also access the HBO NOW website to stream content on the web using a Mac, which should be a familiar experience for those who have used Netflix.


HBO NOW for iPhone and iPad has a similar setup as the Apple TV channel, with a side menu of categories including Home, Watchlist, Series, Movies, Comedy, Sports, Documentaries, Collections, Late Night and Settings. The app is currently featuring Game of Thrones and Silicon Valley as some of its headline programming, while other popular HBO series include Last Week Tonight with John Oliver, Girls, and Entourage.

HBO NOW is based on paying a flat monthly rate of $14.99 instead of needing an existing cable or satellite subscription like HBO Go requires. By providing access to a wide range of content across multiple devices, including Apple TV, Mac, iPhone, iPad and iPod touch, and eventually other platforms, HBO NOW has adopted a Netflix model that should prove valuable for cord-cutters looking to watch HBO content without paying for an entire channel package.

Article Link: 'HBO NOW' Now Available for Apple TV, iPhone, and iPad
 

Lord Hamsa

macrumors 6502a
Jul 16, 2013
595
414
Curious as to the terms... is this a month-to-month subscription (cancel any time) or is it annual, or what?
 

yaxomoxay

macrumors 68040
Mar 3, 2010
3,585
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Texas
Great News, I hope I could eventually could get rid of Cable TV.
I cut the cord last year, best choice ever. I watch Hulu and Netflix (and from today HBO Now), save a lot of money, and have less electronics around. I miss sports a little bit (I have MLS Live, but this year I decided to not subscribe to MLB TV) but honestly... not that much.
 

redbill2

macrumors newbie
Sep 19, 2014
10
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safe to assume its the same content as HBOGo?

So, not really "all original content"? e.g. Mr. Show
 

redboxcar

macrumors 6502
Oct 20, 2009
260
32
If you have HBO Go, does this work still? Or do you have to subscribe specifically to HBO Now?
 

GreenPixel

macrumors member
Aug 21, 2014
85
452
I wonder how many people could share a password ?
4 friends pitch in and lower it from $20 a month to $5 a month
Would be good to know how many simultaneous streams (if any) are possible. Someone try and report back!

Edit: Apparently, that's a common question right now.
 

CrAkD

macrumors 68040
Feb 15, 2010
3,173
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Boston, MA
How do premieres work? Do they show up at the date and time they air or do you have to wait till the next day?
 

GreenPixel

macrumors member
Aug 21, 2014
85
452
How do premieres work? Do they show up at the date and time they air or do you have to wait till the next day?
I remember reading that HBO Now is not a live streaming service. I bet we'll have to wait a day or so after broadcast.
 

cmChimera

macrumors 68040
Feb 12, 2010
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How do premieres work? Do they show up at the date and time they air or do you have to wait till the next day?
Premieres usually show up a few minutes after they start on HBO. At least that's how it was on HBO GO.

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I remember reading that HBO Now is not a live streaming service. I bet we'll have to wait a day or so after broadcast.
Nope.
 

2457282

Suspended
Dec 6, 2012
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Sorry, but all my money is going toward my wife's purchase of the apple watch with the pink leather modern buckle thing. :(