Well this war is going to last for a long time. It seems the studios that are not neutral have a very heavy investment in the format they are supporting. Also, since the adoption to HD is slow especially on the optical media end by consumers this is going to be grinded out to the end.
Before the PS3, HD-DVD seemed to be wiping the floor with Blu-Ray, however despite the Playstation 3 being way below expectations on the sales end, it seems many have bought this system for a cheap Blu-Ray player. The $700-$1000 Blu-Ray standalones have been way too pricey, so many have gone the way of the PS3 for HD Movies. The problem is that eventually all the interested early adopters will be done with getting their PS3's and it will need games to drive up it's sales.
Back to the war, well HD-DVD is on gen2 for it's Standalones and can now be found for $399 if you know how to look and probably will be cheaper in the next few months. For X-Box 360 owners they can choose to adopt for $200, which has done very well in sales.
The future does not look to good however, since now WB is going to release it's movies in True HD discs, which contain Blu-Ray on one-side and HD-DVD on the other. If more studios adopt this than it will be tough to choose which format and it the end we pay for two movies and one which we will not use. The Dual Format players can also do damage if they end up being around $500 and is good for the consumer because they don't have to worry, but it will be hard to get it down to that price range.
Studios could probably just stay the course and Dual Format players would be the norm like DVD-R/+R fiasco.
By the way, the pRon industry has chosen to go with HD-DVD because the production costs are lower and Sony has been difficult assisting these studios. The HDi in HD-DVD is also another reason why they went that route.