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Head of Apple's AI Search Project Leaves to Join Meta
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Not sure they'd be able to. Microsoft would have a lot to say about it.
Anthropic would be a huge get but again I don't think they could manage that.
Honestly, the best option would be to buy X from Elon. Grok is actually a really good AI model... it's up there with ChatGPT/Gemini/Claude. The only other good AI models out are Chinese made like Alibaba/Deepseek.
After that, it's Perplexity. I think it's quite good...slap the Siri name and Apple logo on it with a redesign and Apple would be in a good place. Perplexity do have their own models but I don't think they're any good. The strength of Perplexity is that it uses multiple models. That might be Apple's best bet. Make a deal with OpenAI (which they already have), Google, Anthropic, etc to let users select their models.
Look at Siri right now. It's dumb as a bag of rocks but you can connect ChatGPT. Apple can use Siri/Perplexity models to do on device stuff and for more demanding tasks they can offload to OpenAI/Google/Anthropic. That's basically how Perplexity works right now.
Thinking of a bigger picture. Perplexity also integrates news, stocks, sports, etc. Apple could merge their existing apps into the new Siri/Perplexity hybrid.
Just my thoughts... because it seems like Apple is all out of ideas lol.
This all seems like a classic lesson in ‘money can”t buy everything’.
This is ridiculous- Apple needs to start treating this like a war-time initiative because Zuckerberg is an effing a$$. It’s time to take him down hard. They should do what it takes to keep the top talent for the short term. They have the resources. Once things settle down in another year or two, you can reassess and if necessary toss the waste out on their overpaid behinds.
Exactly right. Some of the comments here are clearly misdirected. Siri has been around for 14 years now. That it is still so routinely useless and failure prone is a reflection of the priorities and corporate culture set by those at the top, especially the CEO. I know if I was given a task to fix long-standing issues but found I would not have the actual authority to fix it, I would start looking for another job. Responsibility without authority = scapegoat.
So you want to ensure that no high level employee would ever want to work at Apple in the future? That sounds like a great plan.
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This’s is what happens when you ignore a major tech market, your competitors leave you behind and take all the talent in the industry.
I really think Tim needs replaced. He did a lot of great things for Apple but he has had some major F ups with Siri and Vision Pro.
Apple, once the worlds richest company, is now playing catch up to not just Meta (regarding smart glasses) but literally everyone else when it comes to AI: Microsoft, Meta, Google, Nvidia, Anthropic, OpenAI and bloody Twitter!
Apple, once the worlds richest company, is now playing catch up to not just Meta (regarding smart glasses) but literally everyone else when it comes to AI: Microsoft, Meta, Google, Nvidia, Anthropic, OpenAI and bloody Twitter!
Apple AI is so far behind at this point, they should just cut a serious deal with multiple AI companies.
I do not particularly care about AI on my devices.
For the sake of these employees moving to work for Meta, let’s just hope this won’t turn into another post-Covid scenario where these companies over-hired, and tried to course-correct by doing a bunch of layoffs.
This is all true. But name one AI that is actually making $$. The economic model for AI may still be up for debate.I really think Tim needs replaced. He did a lot of great things for Apple but he has had some major F ups with Siri and Vision Pro.
Apple, once the worlds richest company, is now playing catch up to not just Meta (regarding smart glasses) but literally everyone else when it comes to AI: Microsoft, Meta, Google, Nvidia, Anthropic, OpenAI...AND bloody Twitter
But you cannot do that, it takes LOTS of memory and power to run these AI models, LOTS. As I understand. It would be impossible to run them on a phone at present or even iPad to an extent. The tech to do that on a device that fits on your pocket just isn’t there.
absolutely. if this predicted bubble bursts then Apple might actually benefit most.
the current situation is that if you don't have AI then you're behind. Yes, Apple has AI but it sucks and doesn't match the likes of Google/Microsoft.
If i could predict the future I'd be a billionaire.
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Agreed. Cook has shown to be against buying companies often, at least valuable ones. But this seems like a good time to do it. Perplexity was mentioned earlier in the thread, not a bad idea.
Why stop at billions? You could create an entirely new tier of wealth
Apple is in a solid position for when the AI bubble bursts.
The fact that Siri still trails its competitors in basic reliability and usefulness after 14 years has nothing to do with what has been happening in “AI” the last few years. Apple leadership failed hard on this before anyone took notice of AI.
people don't realise that AI models will use all the memory you can throw at it.
I have a £2,000 GPU with 32GB VRAM.... it can do some local AI stuff but the models are dumb as hell. I could buy a £7,000 GPU with 96GB VRAM which would help a bit. You literally need hundreds of GB (300-400GB) to run the best models.
One of the early ChatGPT models was about 350GB in size. I have no idea what ChatGPT 5 is.
I respect Apple for wanting to run on device but with 16GB RAM on iPhone 17 Pro Max and the new M5 MacBook Pro.... you quickly realise that 16GB is NOTHING.
Apple would need to stick 64+ GB in iPhones if they wanted a good quality local model and even then it'll never match what you get from ChatGPT/Gemini/Claude. It won't even come close.
Ahaha I was going to comment something similar. ‘List your AI work experience’ oh you worked on Siri? Yeah sorry the position has been filled’
Let's not be silly. I assure you Meta isn't poaching people because they're afraid of some mysterious AI technology at Apple. Apple barely registers as a player in the AI industry--that's why executives are leaving.