I'm really REALLY bored of waiting for ITV to launch an 'ITV Hub' app for the Apple TV 4 in the U.K. Their refusal to do so seems obstinate at this point. To really go all in with an internet driven 'get All my TV through Apple TV' approach it is essential that ITV and Channel 4 release apps that allow live TV and catch up viewing. They have both released apps for Amazon Fire TV but for some reason they are holding out from Apple TV. Is it money related? Is it about retaining access to usage data for the customers using their service? Are they just Apple haters?! Whatever the reason, this is a real pain for lots of British Apple TV fans and undoubtedly reduces the usefulness of Apple TV in the U.K. So I thought that it'd be great to put the pressure on ITV a bit in the hopes this pushes them along. If you're game, how about going to this link: https://itvhub.uservoice.com/forums/247805-the-itv-hub/suggestions/10898274-itv-hub-for-tv-app-store and saying your piece and adding to the vote count that gets the thread noticed. Probably a futile gesture but if it irritates them a bit I'll find that therapeutic!