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$3,500. That’s a very small audience it’s going to find for itself. Apple fanboys and directors of futuristic thrillers in Hollywood comes to mind. The boy wanting to watch Disney + might not be able to afford it with his pocket money

and not even able to finish that avg. movie clocking in at 2+ hours with its 2 hour battery ;)
 
The battery pack looks like an identical shape and size to the original iPhone. I very much did not expect the battery be clad in aluminum but I love that it is reminiscent of the device that changed everything. Very, very excited for this device and will be among the early adopter nerds looking like Bug Eyes.
 
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🤔 she's not convinced ....
tim-cook-vision-pro.jpg
 
Am I seeing his watch correctly that he has 79 exercise minutes today, he’s only been up for seven hours, and still hasn’t closed his activity ring? He’s holding that Apple Watch Ultra out to low key flex his workout numbers.
He must have it set high enough that 79 minutes of light activity didn't close it out. Hell, I can do a walk workout for 40 minutes and still only get like 250 active cal burn.
 
I'm wondering about storage...is it in the device itself or do you think it'll be cloud based?
 
Unless they've invented another cable interface, it looks like the cable to the battery is fixed, which seems like a really bad idea to me. There is a seam around it, so hopefully it's detachable for quick hot swaps (for the people that can afford these, anyway).
 
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I thought this was DOA. I was wrong. I think this is revolutionary. It’s not a VR device like I imagined. It’s an AR device.

I could totally see myself buying this or buying a future version.

I work a lot while traveling. One of my main issues is not having a big external monitor when I’m away from home. This solves that problem for me and integrates with my MacBook Pro.

Also, the $3500 price tag is fine. Just think of it as buying an M2 Mac, a 3D 100” OLED screen and an iPhone in one.

I’m excited to see this in person and excited for the second version. I’m betting that by version 3, it will be purchased by the masses. The first one is obviously aimed at developers first.
it's not an AR device either - or did you see any "AR use case"?
it's the next step into visual computing and sure, eventually there will be AR and VR use cases ...
 
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This lines up more with what I expected but the demonstrated user experience is beyond what I imagined.

Just my opinion, but:

As a platform experience, this is absolutely incredible.

From a practical standpoint, the hardware is going to be seen as "silly/ridiculous" by MUCH (not all) of the market, maybe too many to make it a mass consumer product. The price is also probably on the high side for a mass market device, for what it is.

A friend of mine had a good point too: imagine walking into a room and your friend or family member is on the phone. They stay on the phone but now they're talking to you too. Weird right? The example of someone walking up to someone wearing these and the "wearer" just starts talking to them while keeping the headset on and their eyes are "projected/rendered" ... also seems weird. At least to me.

Spatial computing may indeed be the next major category, but until the hardware mostly approaches a form factor that almost completely resembles "glasses", this product will not usher that category broadly into existence the way Mac and iPhone did respectively.
 
If I have one hope for Vision Pro it's a return to landscape video...
Every year I hope this is the year they issue a tiny iOS update that forces all iphones in the world to only record video in landscape. We already have an oddball era of data loss because after shooting everything on film 35mm and 8mm, the world switched to video and it's so awful to look at, those decades of the worlds history are just being discarded. Spending 15 years with people shooting tiny slivers of vertical video was just as terrible, bc as time goes by everyone's going to ask themselves, is this video really worth cropping 2/3 of it off to a low-res Landscape and then having Ai reonstruct the relevant content in a higher resolution so we can see it again?
 
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If I can't play Half Life Alyx on it I'm out, lol. (Only real reason for any VR type headset today anyway).
 
I don't $3500 is unreasonable given the cost of all the components inside it.
(and I'm sure millions of R&D$)

If looked at from a gross profit margin perspective, it's about right.

Apple GPM is around 43%, and production costs (parts and labor) were estimated to be $1,500 to $1,600.
 
Does this have USB-C passthrough? The battery pack seems to just be a magsafe clasp to the side of the headset.
 
This is the first time Tim Cook says he is excited to introduce some product or feature and actually looked excited. You can tell he really wanted to be the one to do it, like he knew releasing this product while heading Apple will be his long term legacy. Long after we stop carrying physical phones in the future we will still be using some version of this, even if we can't see it and it's built into our eyeballs or brains somehow.
 
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