Very good point. Much like when I worked at AutoDesk years ago, where the manufacturing cost (CD duplication, manuals, etc) was $75 for a product selling for $2500.
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Here's How Much It Costs Apple to Make a Vision Pro Headset
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I feel like we already paid for the R&D over the last 15 years they‘ve been robbing with their storage upgrade prices.
This apparatus will be included in one of those "Retired Apple Products" in less than 10 years.
That is such an absurd statement. No company ever wants to limit sales of their products, especially Apple. Look at how certain iPhone releases had long shipping times due to manufacturing complications. Did Apple the next year start selling a $3,000 iPhone just to limit the buyers? No. Apple would prefer to sell out and create long waits, it builds up hype due to the scarcity. Apple is now only a for profit company, they aren’t the “Think Different” company we once knew.
Look at how other companies are trying new ideas (Samsung’s Galaxy Fold, Galaxy Ring, Lenovo “Project Crystal”, XReal Air Pro 2, etc.) when Apple releases their first “new” product in years AVP, and it’s a VR headset. VR has been around for DECADES. Let’s not forget both Google and Samsung entered and exited the VR market years ago. Diehard Apple fans treat Apple as they can do no wrong and are “forward thinking” and neglect what other companies are doing and trying.
Most likely. Most people tend to forget that both Samsung and Google entered and exited VR market years ago. Somehow the AVP is a “game changer”, even though the only “game changing” aspect are the screens.
What would be the sense in that? This product is supply limited, not demand limited. If you can only make 100 of something, why would you willingly sacrifice revenue? That’s just bad business.
What I mean is something else. If your primary goal is to make some quick money, there are much more easier ways to invest your cash instead of building a device as complex and convoluted as the Vision Pro.
Building up the indie developer base. Still missing the "killer app" but Tim is too focused on profits.
If they'd sell it for 1000, I would consider buying it.
I tested it out and it is indeed really cool to watch movies professionally recorded for that (not that spacial video that the iPhone does...). But for everything else, a laptop is just still miles ahead.
I tested it out and it is indeed really cool to watch movies professionally recorded for that (not that spacial video that the iPhone does...). But for everything else, a laptop is just still miles ahead.
The suggestion that R&D would justify a retail price three times larger than the components cost is ludicrous. R&D is a very small part of Apple costs and in the last few years it hasn’t grown at all (in fact I think it has gone down). Apple invests very little in research, and it shows in the lacklustre amount of innovation we saw in the last few years. Vision Pro is no exception, there is very little in the realm of innovation, and it’s best quality are the displays that Apple doesn’t design and doesn’t produce but just buys.
Hmm. So $1500 up charged to $3500? Yeah, sounds about right. 🤦♂️
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Wether technically it could happen or not I really wish the compute unit was dumped in the battery pack too, just like a lumpy iPhone in your pocket or whatever. Leave the R1 chip in the headset to handle user input and low latency passthrough. This would surely reduce the bulk and complexity of the headset a fair amount. It would also let you upgrade the compute unit independent of the 'screen' in the future.
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Apple had to reduce the price of the iPhone 1. In 2024 dollars that iPhone would cost $733 in line with the iPhone 15. So whether the VPs price are inline with their function, expensive to you or overpriced to you, it’s all how you look at it.
AFAIK, the only time they came close was quite a few years ago when there was a spate of people being burned alive or electrocuted by fake phone chargers. Apple announced a phone charger amnesty where people could bring their dodgy chargers to an Apple Store and Apple would replace them with the real thing at cost.
damn your engineering expertise is top notch👍 what major tech company do you invent for? na na you must be another Tim Cook running a Trillion dollar company…you need to go which over to Apple they need your wisdom and guidance ASAP
i have to say the aapl version looks way better than the meta version
I have been using mine around an hour every day absolutely love it. Worth the price IMO. Doesn't really matter if it cost too much or if it becomes extinct. From my perspective what is important is the enjoyment and satisfaction level.
"Simpler"; what you need for that instead of displays is: a camera filming each eye, camera's pointing outwards, miniature projectors projecting an image in each eye that moves the image based on where your eyes point so the projected image stays still relative to where the surroundings fall on your retina. All this within milliseconds.
projecting things upon the transparent glasses or using transparent displays instead of glasses won't work since your eyes can't focus that close. there's nothing "simpler" about that solution.
EDIT for clarity: yes, you can focus that close in the Vision Pro because of lenses in front of the display, but with transparent glasses that would not be a solution, since the rest of the world you look at through the glasses would then end up out of focus
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Just some fyi: Went to Apple Store yesterday it was incredibly packed of course. They had 7 demo stations and all were in use and had line of people 5 deep waiting. Salesperson said demos booked all day. 2 other sales people said returns were very small and that they were selling about 1 AVP for every 5 demos.
So a whopping $1,958 in profit for the $3500 base model? Tim must be literally swimming in profits like Scrooge McDuck. 💰