Here's Jony Ive's Ferrari Luce EV Interior and Interface Design

[Mac Fly (film)]

Please don't cost $700,000...

Relax, it won't be that cheap.

 

[I7guy]

Sorry, what are you saying exactly? Apple do many things wrong. And Jony is one of the most criticised people on the internet, especially among Apple diehards. He also hasn't worked for Apple for years.

Then there is bendgate. This is not a criticism this is a statement or reminder that people don’t always get things 100% right 100% of the time.

 

[Mac Fly (film)]

What’s strange is he’s using an easy to turn knob on the right but a hard to turn knob on the left:

View attachment 2603162

Some other parts are nice, though, I like the control panel handle.

One is designed to be used less and to distinguish itself by style and colour to show this.

 

[kenta_]

I’ve got the same Logitech steering wheel.

 

[flybynight]

"It's so unnecessary…" "It's wildly unnecessary…" Ha! Love it. Perfect place to play with this sort of extreme design. Lots of great ideas in here. Both extreme design, and also things that make sense for driving.
But… does it support CarPlay? Given the mix of physical and digital in the gauge cluster, I'm not sure if CarPlay Ultra would work… but I would hope if supports regular CarPlay.

 

[CrysisDeu]

Different functions for different circumstances and he is exactly correct, cars should be minimal or NO touchscreens, it is distracting while driving to be looking at the screen, as much as possible should be done with physical controls in the car.

Example: my car has a single button on the steering wheel, press it you get heated steering wheel, press again heat off. My wife's car, four years newer and same manufacturer has lost the steering wheel button, you have to press the touchscreen at least 3-4 times to get steering wheel heat. Seats were the same, press a button 1, 2 or 3 times for level of seat heat in my car, press the touchscreen a bunch of times to get and adjust seat heat in her car. Buttons are just better for so many things.

Yes, you can talk to the car, but I don't want to have a conversation with my car for the entire drive adjusting stuff.

Maybe for Ferrari. But for daily driving.. I don’t really drive anymore with self driving

 

[richinaus]

Then there is bendgate. This is not a criticism this is a statement or reminder that people don’t always get things 100% right 100% of the time.

Yes, people don't get it 100% right all of the time, but I highly doubt Apple would be in the position they are in, if Ive had not worked there.

Also note that Apple was not Jony Ive sat there designing and engineering everything in isolation - multiple people inc the CEO are complicit in any product released.

 

[I7guy]

Yes, people don't get it 100% right all of the time, but I highly doubt Apple would be in the position they are in, if Ive had not worked there.

Also note that Apple was not Jony Ive sat there designing and engineering everything in isolation - multiple people inc the CEO are complicit in any product released.

And Apple wouldn’t be where it was today had Steve not comeback and appointed Tim Cook as successor.

 

[TheOldChevy]

I told my wife, I need a car with buttons. So I may buy it red.

 

[matteuk]

That is legitimately beautiful

 

[matteuk]

View attachment 2603159
Here's Ive, as I see him and his design methodology.

why? confused

 

[diamond.g]

It looks to me like the turn signals copied teslas poor choice. Looks like they move with the steering wheel. This is a bad choice since if you ever need to signal and the wheel is not at its home position you need to look at the wheel to find the button. If “everything” was meticulously thought through that is a little disappointing, but hey maybe he figures no one uses their turn signals anyway.

Ferrari's haven't had turn signal stalks for the past decade.

 

[Sputman99]

It’s almost like Dieter Rams designed it 👀

 

[Zwhaler]

Those knobs and switches on the steering wheel are awful. They're not built into the steering wheel and look like cheap after-market accessories. They're also not the functions that you need on a steering wheel, nor are they the types of easy-controls that you want on a steering wheel. On the steering column, yes, but not on the wheel - especially those types of controls on a Ferrari.

Maybe the people who design consumer electronics shouldn't be designing cars. He's right that touchscreens in cars are wrong, but this design is also not right.

Have you seen what Ferrari put in their cars for the past 5 years? This is a huge improvement.

 

[gnipgnop]

When you’re driving in town, there are plenty of opportunities to use a touchscreen. You’re going to be stopping at lights all the time. Highway driving is the situation where tactile controls are more important BUT most cars sold today have voice controls that work reasonably well for standard kinds of functionality.

IMO, Ive’s design choices are about making the interior cleaner and more about the driving than anything else. It works for sports cars.

 

[Anonymous Freak]

Ive argues that touchscreens made sense for the iPhone because it solved a general-purpose problem, but it's not for driving

Thank you, Jony!

 

[ninetyCent]

Please don't cost $700,000...

Yeah because I'll only buy it if it's around $500k

 

[Anonymous Freak]

BUT most cars sold today have voice controls that work reasonably well for standard kinds of functionality.

They really don't.

I've had five different brands of cars with voice control. Not only do they often use different formatting/terminology for their voice controls, but they are often terrible at identifying simple requests. Especially when listening to music or on a noisy highway. And "turn on the rear window defog" works in one car, but it has to be "turn on rear window defrost" in the other. And in both cases, if you're having a conversation in the car with passengers, you have to shush the passengers while you give it the command. Or it interrupts your music/media.

Compared to just pressing a freaking button, that is in a fixed tactile location, not a possibly moving location on a touchscreen that you can't find by feel without activating something. As I just posted on another forum, my old 2004 Prius had the perfect set of steering wheel controls:

The controls that are most important right at your thumb-tips.

 

[crees!]

“It’s so unnecessary.” Dude is about to lose his job

 

[Kottu]

Please don't cost $700,000...

It will be around at that price. You will be able to buy that one for 1/10 of that in about 5-6 years.

 

[gnipgnop]

And "turn on the rear window defog" works in one car, but it has to be "turn on rear window defrost" in the other.

That's going to be an issue when you first start driving the car but that's also true of learning new button layouts or physical control layouts. It doesn't take that long to figure it out.

 

[Seoras]

Great that someone with Ive’s profile is arguing against screen based interfaces in cars. It’s kinda baffling to me why car makers persist with them, they so obviously suck.

You've got Musk to thank for the screens in cars.
They are a single piece part that can be updated via software updates.
Musk would probably argue in its defence that with self driving you don't need to pay attention and watch where you are going.
If it wasn't for the promise of self driving cars those screens would/should probably be banned for being a distraction to the driver.

I think Ive over achieved. The entire planet has its face stuck in a phone screen today.
Nice to see him make amends by doing something that takes our focus away from a screen.

I can't see myself ever driving a Ferrari but I'd love to have a car with that Love From interior.

 

[gnipgnop]

You've got Musk to thank for the screens in cars.

Debatable. Navigation/GPS screens were already popular long before Tesla was a thing.

 

[BeerboyUK]

So how would this glass key thing work for most of us who use key rings?

 

[jlgolson]

So you have to take a hand off the steering wheel to work the controls? Why not have a wheel you can rotate with your thumb? A physical thing ... maybe for the Icy/Wet/Dry/Sport one with more friction to turn, but yikes.

Why remove a hand on a sports car? One I'm driving at high speeds on tight curves?

I don't even know what you're arguing for here. These are identical to the placement of the manettinos on Ferrari's current cars.

It looks to me like the turn signals copied teslas poor choice. Looks like they move with the steering wheel. This is a bad choice since if you ever need to signal and the wheel is not at its home position you need to look at the wheel to find the button. If “everything” was meticulously thought through that is a little disappointing, but hey maybe he figures no one uses their turn signals anyway.

Ferrari has had turn signals on the wheel for decades, before Tesla even existed as a company. The difference is that Ferrari's are on the far left and right of the wheel, not BOTH on the left side like Tesla did...

... also, Tesla put the turn signal stalk back in the Model 3 so...

So how would this glass key thing work for most of us who use key rings?

You leave it in your pocket, I suppose.

But… does it support CarPlay? Given the mix of physical and digital in the gauge cluster, I'm not sure if CarPlay Ultra would work… but I would hope if supports regular CarPlay.

Supports both wireless CarPlay and Android Auto.