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One is sort of thin at one end, if that helps anyone ... at least until you strap the battery pack on to get "all day battery life"
 
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Looks like a solid lineup with displays, cameras, batteries, prices. May try to hang onto my iPhone 14 Pro Max another year though.
 
Barely an evolutionary step and that's being generous. I gotta think the only thing that makes most people update is the fabricated obsolescence through software "updates."
This is actually the most impressive, and low-key revolutionary (the Air in particular), overall iPhone lineup upgrade since the X was introduced all the way back in 2017 imo.
 
The 17 is the true Goldilocks iPhone this year; especially since it effectively had a $100 price REDUCTION, while gaining ProMotion, due to the base storage now being 256GB but the $799 starting price remaining unchanged.
And I’m seeing posts on social media that there were no price increases. But the pro models are $100 more expensive. Since the 17 got a storage bump and no price increase I consider that an increase.
 
The 17 seems to receive 0 attention while being the largest upgrade.

6.1" -> 6.3"
120 Hz ProMotion
Significant camera upgrade
Significantly higher battery life
A19
128 -> 256 GB
Same pricing as before
It seems to have several of the features that they've highlighted during the iPhone Air part too, like the dual recording feature, the "Center Stage" front camera, the "Neural Accelerators" in the A19 chip, the "Ceramic Shield 2" front glass. Usually there are gotchas with the non-Pro models, but the iPhone 17 seems to be holding its own.
 
So the 16e with 256GB of storage is $699, while the 17 with base 256GB storage is $799, so only $100 more?? That pricing on the 16e makes no sense!

Never made sense. They jacked the price too much out of the gate.

They don't care if they sell any 16e units anyhow.

It exists to price anchor and look like a "bad value" so you end up spending at least $100 more straight away...or straight up bilk you if one does no comparison at all.

This is a financial engineering operation that happens to also make phones and computers.
 
So the 16e with 256GB of storage is $699, while the 17 with base 256GB storage is $799, so only $100 more?? That pricing on the 16e makes no sense!
I know Apple is all about the upsell but there really is no reason to recommend the 16e, unless $100 is going to break the bank for someone. But most people are probably paying off their phone over time so how much does the $100 matter?

Never made sense. They jacked the price too much out of the gate.

They don't care if they sell any 16e units anyhow.

It exists to price anchor and look like a "bad value" so you end up spending at least $100 more straight away...or straight up bilk you if one does no comparison at all.

This is a financial engineering operation that happens to also make phones and computers.
But the 16e is weird because it’s basically priced not to sell. Of course it’s harder to differentiate the models now (every new phones this year gets Pro Motion) but Apple will never sell a cheap phone because it won’t give up margins.
 
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And I’m seeing posts on social media that there were no price increases. But the pro models are $100 more expensive. Since the 17 got a storage bump and no price increase I consider that an increase.

Post on social media with totally wrong information?
You're kidding!

😂 ✌️
 
And I’m seeing posts on social media that there were no price increases. But the pro models are $100 more expensive. Since the 17 got a storage bump and no price increase I consider that an increase.
The Pro Max was $1199 for 256GB last year as well.

Apple had to “increase” the price of the standard Pro for the Air to make any financial sense in the lineup. So they did it by getting rid of the 128GB model.
 
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On the compare page under Cellular and Wireless the Air lists: "5G (sub-6 GHz) with 4x4 MIMO"

Whereas all the other recent phones and 17 models say: "5G (sub-6 GHz and mmWave) with 4x4 MIMO"

Is the Air cellular modem really missing mmWave support?

I'm bummed the Air is relegated to USB 2 speeds, despite having the A19 Pro chip. Still have to go Pro for USB 3 wired transfer speeds, which I guess isn't that big of a deal, but disappointing.
 
Honestly given the hyperinflation and tariffs of recent years, it's pretty great that Apple has kept their prices relatively stable.
Lol. Apple expects tariff impacts to be a measly $1 billion per quarter. They just raised the price of the iPhone Pro, the best selling model, by $100. Do you know what the revenue impact will be from that change alone? Somewhere around $6 billion. And they can claim all day long that it's due to "tariffs" and people will believe them.
 
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The Pro Max was $1199 for 256GB last year as well.

Apple had to “increase” the price of the standard Pro for the Air to make any financial sense in the lineup. So they did it by getting rid of the 128GB model.
I assume the prices are determined by the margins finance demands. But on one of the Upgrade podcasts Jason Snell mentioned how the Plus wasn’t selling well and predicted the Air would be more expensive than the Plus, because people will perceive being more expensive as being more premium. I think whether the Air is successful or not will come down to battery life and I’m highly skeptical the battery life will be great.
 
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On the compare page under Cellular and Wireless the Air lists: "5G (sub-6 GHz) with 4x4 MIMO"

Whereas all the other recent phones and 17 models say: "5G (sub-6 GHz and mmWave) with 4x4 MIMO"

Is the Air cellular modem really missing mmWave support?

I'm bummed the Air is relegated to USB 2 speeds, despite having the A19 Pro chip. Still have to go Pro for USB 3 wired transfer speeds, which I guess isn't that big of a deal, but disappointing.
How many people are connecting the phone to the computer and doing transfers on a regular basis? Even with USB 2 speed, you are talking a few seconds extra to complete a transfer.
 
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I assume the prices are determined by the margins finance demands. But on one of the Upgrade podcasts Jason Snell mentioned how the Plus wasn’t selling well and predicted the Air would be more expensive than the Plus, because people will perceive being more expensive as being more premium. I think whether the Air is successful or not will come down to battery life and I’m highly skeptical the battery life will be great.
I agree 100%. Battery life in the real world is going to be the make or break on whether the Air is successful or not.
 
I'd really love for them to stop making them taller and wider and not be afraid to add a bit of thickness to get a smaller profile phone. Maybe the market research says "thin sells", or it looks sexier in the marketing, but I hate it.
 
For the first time in a long time I'm underwhelmed. I’m due an upgrade from
The 15ProMax and annoyed that both the 16 and 17 are bigger and fatter. But also this new 17 is not pretty. It’s doesn’t look premium. It looks bulky and clunky. And lacking refinement. I also hated my aluminum frame in previous versions. It was the easiest thing and did scratch like a bitch. My 15 doesn’t have a single mark in it. I get it it’s hard to keep reinventing the wheel and it seems apple are doing everything they can to prolong under display camera design refresh for a full screen model. Milking this form factor year after year with really very little aesthetic changes. Back and forth with materials . Now the hump gets bigger. It’s thicker than ever. I just don’t know where I want to go with my next. I need to hold it and see how it feels.
 
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