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Also, check out this $700 AirTag only available on Hermès.com:

 
Ok, I can't resist asking why Hermès AirTag costs so much?


It's a luxury item. The price is set that high because that's the price Apple has determined that people will pay.

Very few Apple products would be priced on a "cost+" basis, despite the overwhelming opinions that tend to get shared on this forum about Apple's pricing.
 
Nice to have an "official" forum just like for the Apple Watch Hermes. I ordered a Bleu Indigo key ring and will pick it up next Friday.
 
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Ok confession time... I bought two Hermès key rings, one for myself and one for the car key that I share with my partner. Do I need to seek help?
 

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Ok confession time... I bought two Hermès key rings, one for myself and one for the car key that I share with my partner. Do I need to seek help?

Only if you can‘t easily afford these things. If you can, just enjoy them. 😊

Because Apple knows people will not think twice about spending high amounts of money when they see a certain name on the box. You're paying for the name pure and simple

You‘re paying for the name and the quality/craftmanship. The difference between e.g. Hermès straps and other leather bands for Apple Watch is readily apparent if you own both. If that difference justifies the vastly different price tag is another question entirely.
 
You‘re paying for the name and the quality/craftmanship. The difference between e.g. Hermès straps and other leather bands for Apple Watch is readily apparent if you own both. If that difference justifies the vastly different price tag is another question entirely.
In the case of a keychain, I'm going to disagree. 350 dollars is kind of ridiculous. I'm not knocking anyone from spending their own money on this and to each his own but in the case of a keychain. I don't see how there could be enough difference in quality to warrant such an extravagant price

I'm not trying to win an argument or anything silly like that but rather give my opinion that you're paying for the name - just my adjusted for inflation .02
 
I guess I'm very out of touch because I hadn't heard of Hermès until the Apple watch came along.

If you have never been into global luxury, then that’s understandable. Most of the high end luxury brands are euro based eg French and Italian. Hermes has been around since 1837.

What is good about this is Apple exposes the brand to people that were previously not into luxury brands
 
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If you have never been into global luxury, then that’s understandable. Most of the high end luxury brands are euro based eg French and Italian. Hermes has been around since 1837.

What is good about this is Apple exposes the brand to people that were previously not into luxury brands
This partnership makes complete sense for Hermes, as it associates them with the world's most valuable brand just as Millennials are entering their prime earning years and Gen Z is entering the workforce.

I've read that Apple and Hermes decided to collaborate because of Jony Ive. Coming from Burberry, Angela Ahrendts undoubtedly approved of it as well. What's interesting is that Apple has remained committed to this after their departures, and if anything the relationship seems to be expanding.
 
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In the case of a keychain, I'm going to disagree. 350 dollars is kind of ridiculous. I'm not knocking anyone from spending their own money on this and to each his own but in the case of a keychain. I don't see how there could be enough difference in quality to warrant such an extravagant price

I'm not trying to win an argument or anything silly like that but rather give my opinion that you're paying for the name - just my adjusted for inflation .02
You have to keep in mind that these are fashion items, and luxury fashion items at that. Reason doesn't come into play. Everything in an Hermes store is "overpriced" as a functional item.
 
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In the case of a keychain, I'm going to disagree. 350 dollars is kind of ridiculous. I'm not knocking anyone from spending their own money on this and to each his own but in the case of a keychain. I don't see how there could be enough difference in quality to warrant such an extravagant price

I'm not trying to win an argument or anything silly like that but rather give my opinion that you're paying for the name - just my adjusted for inflation .02
It's not ridiculous at all, it's actually a fairly good value. $299-349 for a Hermes tag or key ring is on the lower range if you look on their website, and this includes a limited edition Hermes AirTag. Also, most designer brands sell their keychains for similar prices or more, including Louboutin, Dior, Gucci, D&G, Chanel, Louis Vuitton, Prada, among others.
 
Considering that the bag charm and key ring pre orders sold out for online delivery, and the luggage tag has a June delivery date, it looks like there was plenty of demand. Some stores still have some products available for pickup, though.
 
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