You can’t “afford” something simply because you can purchase it while giving up other things or have an impact financially. Hermès’ major targeted market is for those who can afford chairs at 10k a pop.
Sure even wealthy people have preferences, to someone who don’t like driving buying a Ferrari is silly even if he/she can afford it. As long as you are gonna use it and it makes you happy, it ain’t silly. As I said before and will say it again, wealth give people the freedom of choice not just the material, and freedom tend to make people happier, and happiness usually is something that’s hard to come by for the wealthy people.