I have bought key chains from Louis Vuitton and Fendi priced in this range and higher 😩. I love the Hermes Key Ring and considering it as well. My current setup with a tile in a LV 6 Key Holder:
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Hermès AirTag Edition Owners Thread
- Thread starter btrach144
- Start date
- Sort by reaction score
Agreed. People can do what they want with their money, but no way would I ever buy these.
Yeah exactly. If you got the funds, awesome. No hate on these from me. Buuuut you can already find Hermès knockoff airtag holders that, from the photos, look identical. Like anything designer I guess.
Me personally my sensibility won’t allow it. I’m already looking at 10 dollar solutions. Im a cheapskate. 😁
That's an amazing setup. I have my keys colored as well. Even I use a LV Key Holder in the same way! But since I keep it in my pocket, I use the 4 key version as its slightly more compact. I can understand your dilemma, you might have to sacrifice that setup if you go with the Hermes key ring because its longer than the LV key holder, but I can see the regular AirTag fitting in there. Maybe replace the Tile for a regular AirTag and go for a Hermes bag charm (or even the key ring to attach or use elsewhere) so you have the best of both worlds?
Last edited:
Please keep the discussion civil and friendly. This is an owners thread.
If you'd like to discuss the value because you are not planning on purchasing, please start another thread.
If you'd like to discuss the value because you are not planning on purchasing, please start another thread.
Speaking as a Millennial myself, who is happy to pay for designer goods if I care about the brand and like their designs and has a reasonable amount of disposable income from a tech job and crypto investments, basically the exact type of demographic you're referring to - the partnership between Apple and Hermes has certainly made me aware Hermes exists, but it hasn't made me want to drop cash on their goods because it's not a brand I've heard about anywhere else.
Other big designers like Gucci and LV seem to be doing a good job of marketing to the younger generations by getting their brands hyped by rappers. And it goes without saying that if I'm rocking something with Gucci written on it people will know what it is and that's a brand with hype and clout in my age group.
But if I tried to flex Hermes I doubt anyone would know what I was on about. As someone else brought up in another thread the first thought most people are likely to have when they hear the name Hermes (at least here in Britain) is the crappy cheap courier that's notorious for losing or damaging your parcels.
My mum, who is into designer stuff, is the only person I know who was aware of Hermes before they collaborated with Apple.
All this to say, it seems to me the intention of Hermes is not so much to aim at a younger audience, but rather to draw in existing fans of their brand who tend to be older than Millennials. Designer brands popular among Millennials are more like Gucci and LV. Both of those are namedropped by rappers all the time. That's how you get a brand to have clout, and therefore perceived value, among Millennials and Gen Z.
Also as a bit of a side note, streetwear brands are increasingly popular among younger fashion conscious consumers, and I think if Apple wanted to really aim at Millennials and Gen Z they could do a collab with Supreme for Apple Watch bands and other stuff. Plenty of rich kids would snap that shiz up no question about it.
When the Hermes collab started I hoped Apple would start adding collabs with other high end luxury brands as well, but it's been many years and this is yet to happen. Shame, too, because I would absolutely snap up a Gucci Apple Watch. Aside from the aforementioned clout, I like Gucci's whole design aesthetic and own a fair bit of Gucci stuff already. And from a business perspective it just seems like it is clearly mutually beneficial. No idea why it hasn't been done yet.
I imagine the hesitation is from Apple's side, as Gucci will happily sell you rather expensive iPhone cases already, as will most other designers.
As I hope is obvious from my tone and the fact I myself own Gucci products, none of this is intended to judge anyone who buys Hermes stuff. If anything it's quite the opposite. I'm honestly surprised that in all these years since Apple announced the initial collaboration with Hermes (pretty sure it was at the launch of the original Apple Watch, right?) that they haven't collaborated with other designers.
I want a Gucci Apple Watch and I'm perfectly able and willing to pay for it, c'mon Apple!
What keeps Gucci from making an Apple Watch band or AirTag keychain? I bet they already make the watch bands. I would search on DuckDuckGo if it wasn’t so late and I wasn’t so lazy and tired. Haha. I enjoyed reading your post. Insightful.. informatative.. and I agree with most of your conclusions/opinions. Not trying to get younger people but current ”fans.”
This is just a wild guess, but I suspect it’s a combination of branding and target audience like you said. Typically street brands like to be visible and shown (Supreme/Superdry/etc). I don’t see Apple being invested into street brands in general. And honestly nothing stops Street brands from creating accessories without the collab. Regarding Gucci vs Hermès, I wouldn’t be surprised if Apple felt Hermès was the underdog here, and they can help each other out. Gucci is also a larger luxury brand than Hermès in terms of overall net sales.
Why isn't Apple marketing more directly to the younger generations? They market to Creatives which is marketing indirectly to the younger generations. I don't know the marketing data, perhaps Apple has already captured the younger generations but still hasn't convinced the older generations to buy Apple? In my circle the more serious gamers get PCs and may or may not have an iPhone.
The orange went so quickly, was hoping to order my wife one, but for now she can look at my indigo one.
Ordered the Hermes orange keychain as well but from the Hermes website. They come shipped with better packaging than Apple usually (e.g. with large Hermes box and branded cotton bag etc)
Scoffed at the price at first. Then after buying a regular airtag + Apple leather keychain, I realized I was already in for $65. I was looking for a 'designer' keychain anyway, so now I'm thinking of getting the Hermes after either seeing it in person or through Youtube. Already canceled the regular keychain order. Unlike the watch band, which will wear down faster, I could probably use this for 5-10 years.
Lordy I cannot understand why ANYONE would buy this insanely expensive Hermes Airtag holder especially when Apple's standard leather one is only $35......which is also expensive for just an Airtag holder. The Hermes one is for customers who have way too much money on their hands and is looking for some crazy odd excuse to throw it away.
Question: What's the difference between these two?
Answer: One is overpriced and the other costs 10 times as much as the overpriced one. 😁
Answer: One is overpriced and the other costs 10 times as much as the overpriced one. 😁
Hmm, is it better ergonomically when holding and using to have a longer "neck" or the short neck? Serious question.
How much do Key Rings normally cost $25 or $30, so the Apple one is not bad price-wise.
The orange is so popular, it’s also sold out here on the Apple Store here in Australia.
I got the Fauve as I have a lot of other brown/saddle brown leather products.
On Amazon, far less. You're still paying for the Apple branded ones though obviously not as much as the Hermes.
This is a good question. The answer is of course nothing. But I just looked it up and only found fakes copying the Gucci design aesthetic. To be fair, the homemade ones, as opposed to the cheapo Chinese clones, actually look pretty decent in photos, but no idea what the quality would be like.
Gucci make watches already so it wouldn't be a new business for them if they did Apple Watch bands with or without a direct Apple collab, but it just hasn't been done. Maybe they've not been shifting many of those iPhone cases so haven't bothered to invest in making more Apple accessories.
But I'm pretty certain that an official collab would provide enough mainstream publicity that they'd sell out preorders within an hour and both Gucci and Apple know it. So I'm just surprised it's not been done.
Thanks
I agree, Apple collabing with streetwear brands would be an odd match and it's not something I'd expect to happen. If it did I'd be very surprised. I mention that just to note that it would be a good strategy if Apple was aiming their official high end accessories at younger consumers. The Hermes collab is for a different demographic.
I'm not sure I'd call Hermes an underdog as such. They're not as universally well known as Gucci but those familiar with the designer world know them, they have a solid client base and their target audience is willing to spend a lot of money on their goods. I think the fact this is Apple's sole collab shows that if anything their designer accessories are more there to drive older consumers to their products rather than to draw attention from the younger consumers.
And the likely reason for that is...
I think the answer to this is quite simple. Apple is already popular among young consumers. Younger people are the ones who already want the latest and greatest iPhone every year. Older consumers still buy iPhones but are probably less likely to upgrade as frequently and buy accessories for their phones on average.
This is just my guess, but based on the fact Apple has only collabed with Hermes and not added other designers with a broader appeal, their strategy is likely more about drawing in wealthy older consumers to buy iPhone accessories and therefore broaden their exposure to the Apple ecosystem, while at the same time adding prestige to their brand that no other tech company has, increasing the perceived value of their other goods indirectly.
Whatever the strategy it clearly is working well given Apple's sales figures and the fact this collab has lasted so long. I just selfishly wish they'd also cater their designer collabs to other demographics as well. They don't really need to but it'd certainly further strengthen their brand across multiple demographics if nothing else and I don't see what the downside would be.
But hey this is Apple. They are known to sit on ideas for ages before doing them. Could still happen one day.
I actually have to make 2 separate orders to get the extra keychains due to the 2 per item limit (and Apple employee discount even limited to 1 per item this time for some reason):
Once I saw the topic, I knew immediately this thread is going to derail into a debate whether it’s right or wrong to buy Hermès version of Apple products. Like many that has said before, they aren’t that expensive considering their quality. Hermès is essentially one of the rare ones of the luxury house that still give a damn about quality. I’ve spend enough on brands such as Louis Vuitton, Dior, Chanel etc. to be invited to those stupid VIP parties and pre-sale events, all I can say is Hermès is way better in quality when it comes to leather products. Sure it’s hard to get “normal” people’s attention as Hermès tend to keep a lower profile. But those who can drop $10k+ on a bag are living in a social circle where most of them knew what’s what.
And those AirTag are actually cheaper then most other Hermès accessories without the AirTag. My Hermès leather charm cost €615, not to mention my Hermès bag cost €6300. A $299 charm with Barenia leather to track my €7000 Hermès stuff? A $449 luggage tag to track my $3400 LV Horizon? Shut up and take my money! LV asks $250 for just a canvas cover lol.
But if you don’t understand why they are expensive, lucky you. You’ve saved yourself a lot of money. And apparently you are not in their targeted market. People tend to think with their financial perspective, which could result in thinking those stuff were pointless or overpriced. They probably just don’t have the financial flexibility to consider the extra value or quality because they can’t afford the unnecessary. Wealth gives people freedom of choice, not just the physical items you get.
Once I saw the topic, I knew immediately this thread is going to derail into a debate whether it’s right or wrong to buy Hermès version of Apple products. Like many that has said before, they aren’t that expensive considering their quality. Hermès is essentially one of the rare ones of the luxury house that still give a damn about quality. I’ve spend enough on brands such as Louis Vuitton, Dior, Chanel etc. to be invited to those stupid VIP parties and pre-sale events, all I can say is Hermès is way better in quality when it comes to leather products. Sure it’s hard to get “normal” people’s attention as Hermès tend to keep a lower profile. But those who can drop $10k+ on a bag are living in a social circle where most of them knew what’s what.
And those AirTag are actually cheaper then most other Hermès accessories without the AirTag. My Hermès leather charm cost €615, not to mention my Hermès bag cost €6300. A $299 charm with Barenia leather to track my €7000 Hermès stuff? A $449 luggage tag to track my $3400 LV Horizon? Shut up and take my money! LV asks $250 for just a canvas cover lol.
But if you don’t understand why they are expensive, lucky you. You’ve saved yourself a lot of money. And apparently you are not in their targeted market. People tend to think with their financial perspective, which could result in thinking those stuff were pointless or overpriced. They probably just don’t have the financial flexibility to consider the extra value or quality because they can’t afford the unnecessary. Wealth gives people freedom of choice, not just the physical items you get.
Last edited:
@1147402 great, I love those who run the economy.
and above all an Italian saying "piu spendi meno spendi"
that said I was looking for keychains too, I had seen something by Gucci but now that these Hermes are out I'll take a couple of these.
as far as LV is concerned, it always depends on what you buy, not everything is beautiful, on the contrary. There are very nice collections and some are not. I certainly don't buy LV shoes (even if they are made in Italy) ugly and tacky.
and above all an Italian saying "piu spendi meno spendi"
that said I was looking for keychains too, I had seen something by Gucci but now that these Hermes are out I'll take a couple of these.
as far as LV is concerned, it always depends on what you buy, not everything is beautiful, on the contrary. There are very nice collections and some are not. I certainly don't buy LV shoes (even if they are made in Italy) ugly and tacky.
Picked mine up from the Apple Store in Sydney just now. Same Hermès orange box packaging as the leather watch bands.
The AirTag and leather key ring and strap come separate in their compartments of a suede pouch. Easy to set up and link to my Apple ID.
The AirTag and leather key ring and strap come separate in their compartments of a suede pouch. Easy to set up and link to my Apple ID.
@Boardiesboi what a fantasy the packaging, they could do something less voluminous, maybe square