In response to the "Ringtone Store" on iTunes as described in the video.
Movies: $9.99 to $14.99
Games: $4.99
T.V. Shows: $1.99
Songs: $0.99
Free 30-second song demos: $0.00
Ringtones: $?.??
My point is if Apple lets people play 30-second demos of any song as many times as they wish, the only logical solutions for ringtones on the iPhone are free 30-second ringtones, like the demos they have in the store, or, selecting a clip of any song, of any length to be a ringtone. Most services charge $2.00 per ringtone. Apple can't do that because nobody wants a 30-second ringtone for $2.00 when you can get the whole song for $0.99. I could also understand $0.49 ringtones because they're cheaper that the whole song. For the "Ringtones" tab in iTunes, that could be so users can select the right clip of their songs for ringtones to sync as ringtones.