The kind of people that will buy this model are the celebrities that add diamonds and crap to their existing electronics. This was made with that in mind.
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High-End Retail Shops Around the World Preparing to Showcase Apple Watch
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The kind of people that will buy this model are the celebrities that add diamonds and crap to their existing electronics. This was made with that in mind.
It is almost certain, at least in the first 12 months. Your only talking about 1 million of them or so to get to 5 billion in profits. Interestingly, Rolex had 4.5b in total revenue last year. If Apple could pull that off it would be quite a coup.
So you think they'll sell a million watches at $10K+? That would be over double Rolex's total revenue. And Rolex sells some watches for less than 10K.
No I think they will sell 1 million. I don't know how long that pace will last, but I don't think 1 million in year one is some kind of huge stretch. People are way overestimating the income of people running around with $10k watches on.
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Yes
How many watches does Rolex sell per year?
A million watches a year would hardly be a limited edition as Tim stated.
Less than 1 million, but they are not the largest luxury watch maker. Omega has a pretty healthy lead in market share. I am also not certain it will be a long term thing for Apple, but it will be a disruption, even if it is short lived.
250k watches a quarter is fairly limited by Apple standards.
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Actually, Rolex still leads overall. Omega just past for a single model. Still, Rolex is less than 10% of the market.
A million of one model is hardly a limited edition. Personally I don't see them selling anywhere near that number of the Edition watch. If I understood Tim correctly, they're not even going to be sold in all the Apple stores.
They may be eventually. But not by this.
So, I "defend" and... what do you do?
Say those things because you are a possessor of truth?
Contesting my motivations is not a persuasive argument...
If saying they COULD be embarrassed by this and that it's POSSIBLE for a corporation with billions to be embarrassed makes me a possessor of truth, then yeah I guess you can call me a possessor of truth.
I guess we will see. Limited quantities is hard to quantify. The sport model will probably selll 1 million on April 10th.
I Think the best looking model is the black stainless steel. (if you or anyone else is looking for gift ideas
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I guess we will see. Limited quantities is hard to quantify. The sport model will probably selll 1 million on April 10th.
I Think the best looking model is the black stainless steel. (if you or anyone else is looking for gift ideas
I think they will sell a lot of the sport model too. I agree, the black SS is the best looking one.
It is not meant for people like us but someone who is rich or foolish to get this.
http://www.cnet.com/news/diamond-ecstasy-iphone-6-could-top-3-5-million-in-bling/
In this regard, there is no difference to how Rolex sell their watches and how Apple are selling theirs with the Watch Edition.
Rolex produce their GMT II Master in a stainless steel case which has a much lower retail price than the same watch in a platinum or white gold case. The watch movement is the same across all of the watches, the difference in price is purely down to the materials used in making the case. The same applies to pretty much all of the watches in their range (although some like Day Dates and Sky Dwellers are only available in precious metals).
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People that can afford these do not care if the hardware will be outdated in a year or two. They only care about having the most expensivewatch available and the attention it will gather.
It's not the attention.
It's simply the pleasure of seeing it, liking it, and buying it. Then the pleasure of using it and admiring it on your wrist. It doesn't matter how long it lasts. There'll be plenty of money to buy the next one when it comes out. Money isn't for hoarding. It's for using and enjoying one's life.
No, the phone market is very different. People expect phones to only last 12-24 months, and then be worth very little or just throw them away. The watch market though, people don't expect to just throw a watch away after 2 years. This is why this is such a new market and unique type of purchasing decision that I don't know if we've seen before. Is it a gadget, or is it a timeless (not literally, lol) fashion accessory? This is a little of both, and they each have very different shelf lives.
In my opinion, in order to purchase the steel or gold models, you'll have to be the type of person who won't care about throwing it away after 24 months, even though the exterior casing is fairly valuable. I'm actually wondering if we will see a lot of the gold models start showing up in places like pawn shops or cash for gold places 2 years from now, just to cash in on the value of the gold content even though the watch part of it is considered outdated.
Actually, if this sells millions which it probably will, 1% is still too large. More like 1% of 1%.
i'm sorry, I don't remember GMT II Master stainless model being 300 times cheaper than the platinum model.
and are you actually telling me the 9700 extra is purely down to "material used in making the case"??
Not quite, I usually pay $600 for my iPhone and re-sell it for $200 after two years. And that is hiding a $300 subsidy. So, I am spending a net $700 every two years on a new device.
Well, before the iPhone, I did not spend a net $700 every two years on a phone. I spent maybe a net $400 every four years, ie, less than a third (Really, between 1995 and 2008, I owned a total of three phones). New possibilities can cause a change in behaviour.
All my iPhones have been in use for a total of six years each. Transferred to less demanding users over time.
My point is that the steel versions are in the same price range as iPhones for people who can trade between a higher monthly bill or a higher payment for the phone (which is the case in most places outside the US, and where T-Mobile is an option also inside the US). The Apple Watch might also have a similar life expectancy as an iPhone.
The gold version, however, is a completely different case.
Gold is valued by weight, not volume, therefore this doesn't hurt consumers. 18k means gold must be 75% of the metal alloy by mass.
If I have 1 lb of apple 18k gold and 1 lb of Rolex 18k gold, they both contain the same amount by mass, even if the apple brick appears larger.
You will always have some fleeb that will dish out 10k for a gold iWatch, but if your in the market for a high end watch, buy a Rolex or a Patek and you will never loose a dime .
When you get tired of it and decide to resell it years later you will probably make money on it. Let's see what kind of long term value the high end iWatch will have???
When you get tired of it and decide to resell it years later you will probably make money on it. Let's see what kind of long term value the high end iWatch will have???