What do you know?...Besides making provoking blanket statements with no backing it up?
The HomePod is a technological breakthrough though. I know a good bit about speakers... and here's the breakdown...
Beamforming via phased arrays to control directivity is years ahead of mainstream home hifi (ie passive flat-baffle speakers).
Most manufacturers you could care to name haven't got the foggiest clue about engineering for controlled directivity which has manifold psychoacoustic benefits, let alone design advanced DSP to control it.
Only massively vertically-integrated R&D-heavy firms with huge economies of scale (eg Harman International, Bang & Olufsen) are even close to nailing beamforming technology for home audio. Not even hifi stalwarts like Focal or Dynaudio are anywhere close to that level of engineering expertise and manufacturing capability.
While we shouldn't assume Apple will knock it out of the park, one must also recognize that home hifi is largely woefully underengineered, with some companies not even using computer modeling to design their speakers(!!!). This is even more the case especially wrt directivity control, and passive flat-baffle speakers are pathetically antiquated compared to what apple has with the HomePod. It will likely slaughter any bookshelf speaker below a $2k price tag...
They take existing tech and improve upon them in a way that makes them fun and easy to use.
That's usually true, but in this case, apple is showing off their sound engineering chops, and really doing something special here.
The only other beam forming speaker on the market that you can currently buy is the BeoLab 90 from Bang & Olufsen. It costs $40,000 (yes, you read that correctly) because beamforming is THAT far ahead of normal HiFi speakers. For apple to release that tech at $350 is unprecedented, and almost unbelievable... like the original iPhone.
Wow. Please pass the koolaid.
Apple has used their genius to create a speaker that directly competes with a $40,000 speaker and they are selling theirs for <1% of that price??? Let's see...
- Apple makes Macs which compete with PCs and Apple charges MORE for their Macs
- Apple makes iPhones which compete with Galaxy, etc. and charges MORE for their phone
- Apple makes iPads which compete with various tablets made by others and Apple charges MORE for their iPad
- Apple make
TV which competes with various other STBs and Apple charges MORE for their STB
But here, in this one thing, Apple makes a "technological breakthrough" speaker that only really has competition in a speaker priced at $40,000 and Apple is going to charge <1% for it??? That is so very Apple-like isn't it? Can we identify anything else where Apple is offering such an incredibly-discounted bargain for their cut at something?
If it is as you say, Apple could charge $4,000 for it and still be 90% cheaper than it's direct competition (as you've defined it). But looking at the relative pricing of everything else Apple makes, it seems Apple's cut of a $40,000 speaker should be priced at about $55,000 instead of $349.
I like Apple as much as anyone but let's get real here. None of us or anyone outside of Apple HQ has even got to evaluate this product "in the wild." Our entire judgement of how "breakthrough" this is is coming from Apple marketing spin (the same group that uses the word "magical" in marketing descriptions) and a few Apple-invited pre-release, "reviewers" who got a few minutes with it in an Apple-controlled environment listening to Apple-selected audio on it. There's no objectivity in that.
In a controlled environment and leaning solely on marketing messaging you can fool anyone. For example...
Before we crown this a $40,000 speaker killer... or a $2,000 speaker killer... or a Sonos speaker killer or even an Echo killer, how about we at least get some genuinely
objective reviews first and/or maybe actually hear one of these with our own ears? It could be another DJ in disguise as an expensive financial advisor.