HomePod is Ninth Most Popular Smart Speaker in United States According to Recent Survey

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Oct 22, 2018.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple's HomePod is the ninth most popular smart speaker model in the United States, according to an online survey of 1,011 smart speaker users conducted by research firm Strategy Analytics in July and August.


    The top eight positions are held by various Amazon Echo and Google Home models in the Strategy Analytics rankings. The standard Amazon Echo tops the list with an estimated 23 percent share of the U.S. installed base of smart speakers, while the HomePod is estimated to have just four percent market share.Amazon Echo: 23%
    Amazon Echo Dot: 21%
    Google Home: 8%
    Google Home Mini: 7%
    Amazon Echo Plus: 5%
    Amazon Echo Spot: 4%
    Amazon Echo Show: 4%
    Amazon Echo Dot Kids Edition: 4%
    Apple HomePod: 4%
    Google Home Max: 2%Apple does not disclose HomePod sales in its quarterly earnings results. In August, Strategy Analytics estimated that HomePod shipments totaled 700,000 units in the second quarter of 2018, giving Apple a roughly six percent share of the worldwide smart speaker market at the time.

    While the HomePod may have only a single-digit share of the overall market, Strategy Analytics shared data last month indicating that Apple accounts for 70 percent of the small but growing $200-plus smart speaker market, topping competing products such as the Google Home Max and a variety of Sonos speakers.

    That data shouldn't come as much of a surprise, as Amazon Echo and Google Home models are regularly priced as low as $49, whereas the HomePod retails for $349. Apple has marketed the HomePod as a premium speaker that also has Siri, as opposed to a personal assistant that also plays music.

    It's also worth noting that the HomePod only launched this past February, two to three years after its biggest competitors. Today, the HomePod is available in the United States, United Kingdom, Australia, Canada, France, and Germany, with sales set to begin in Mexico and Spain on Friday.

    Back in April, well-connected Apple analyst Ming-Chi Kuo said Apple was "mulling" a "low-cost version" of the HomePod, possibly in the form of a Siri-enabled Beats speaker. The status of those plans is unclear.

    Article Link: HomePod is Ninth Most Popular Smart Speaker in United States According to Recent Survey
  2. Mac4Brains macrumors regular


    Oct 18, 2005
    When the price falls below $100 for the HomePod, I will more than happy to get several.
  3. DakotaGuy macrumors 68040


    Jan 14, 2002
    South Dakota, USA
    As long as it has very limited capabilities and compatibility at a very high price I don't see it moving up much from 9th place.
  4. FSMBP macrumors 68020


    Jan 22, 2009
    With an infamous assistant and the high price, that's what happens. I know people say it's an amazing speaker (and it probably is), but clearly the market doesn't necessarily want that.

    If I could hook it it up to me TV (in lieu of a soundbar), I'd buy one.
  5. nutmac macrumors 68040

    Mar 30, 2004
    I love HomePod but it should be offered in a stereo configuration at a discount ($599) and a cheaper smaller version at $149.

    I would also love Dolby Atmos support. I would get several more.
  6. Greenmeenie macrumors 65816


    Jan 14, 2013
    Maybe I am in the minority, but I cannot imagine myself ever having one of these things in my home. Ever.
  7. Goldex macrumors member

    May 15, 2009
    Same, and when the iPhone XS drops below $100, I'm certain I'll get several as well.
  8. tromboneaholic Suspended


    Jun 9, 2004
    Clearwater, FL
    I currently have 2 as a stereo pair and listen to music and watch TV (via Apple TV). Music sounds great.

    I occasionally ask Siri to add things to the grocery list from the kitchen, and turn on/off some of my lights.

    I'm not sure what more I'd expect, except maybe a subwoofer option.
  9. trainwrecka macrumors 6502

    Apr 24, 2007
    There are a lot of the Apple faithful I know that bought Alexa's.
  10. ThisBougieLife macrumors 68000


    Jan 21, 2016
    SF Bay Area, California
    Same. My friend has an Echo and it was fun to play with for about 15 minutes. That was the extent of my interest in it. "Smart speakers" don't appeal to me.
  11. trainwrecka macrumors 6502

    Apr 24, 2007

    According to this survey, you are not.
  12. Mac4Brains macrumors regular


    Oct 18, 2005
    Apple has made several attempts to produce good speakers. All failed due to a combination of compatibility and price.

    I still have a iSub that does not work on any intel Mac, and that is USB so it is simply not supported by apple anymore.
    The only reference I can find for the older Apple Hi-Fi speakers is the original press release.

    I am quite sure there are more but they don't come to mind.

    Apple needs to:
    support the speaker after it is released.
    price them so they are worth it.

    I spent $350 on good speakers I got in the late 1990's that I am still using six computers later.
    the iSub I got with my one of my Mac's only ever worked on that computer.

    Now to push you into getting Apple made speakers they are more focused on removing the industry standard 3.5mm connectors to push you to use the overpriced junk they make. In order to use good speakers you may already have you need to dish out an extra $10 to do so.

    In the end I can go on an extended rant on how I am starting to dislike Tim Cook.
  13. AngerDanger, Oct 22, 2018
    Last edited: Oct 22, 2018

    AngerDanger macrumors 68040


    Dec 9, 2008
    Agreed. Apple should take a page out of Amazon's book and release the a competitor to the Dot.

    Go Doink Yourself
    homepod doink.png
  14. alent1234 macrumors 603

    Jun 19, 2009

    the alexa roomba integration is pretty cool. and now they have xbox skills

    some are OK, some get old in a few minutes
  15. VSG macrumors regular

    Aug 9, 2014
    I just had to see for myself – on Twitter I only read "ninth most popular" … ninth out of how many??

    Why don't you just say "HomePod is on the before-last spot in customer satisfaction survey"?
    I love my :apple: products but with the state of Siri, I can't justify buying a HomePod and I wouldn't trade my Echos for a second.
    But still, a little less Apple Fanboyism would be nice every once in a while. At least when it comes to phrasing headlines. ;)
  16. lgleasain macrumors newbie

    Oct 22, 2018
    This is a useless stat. From a aggregate sales perspective the echo dot and Google home mini's far surpass the higher end speakers and it's likely that the HomePod is dead last when taking that into account.

  17. LoveToMacRumors macrumors 68020


    Feb 15, 2015
    Apple probably wished it was as popular as the Apple Watch when it first released.
  18. nutmac macrumors 68040

    Mar 30, 2004
    Yeah, great sound is certainly a niche market.

    I love HomePod and I don't even mind $350 price tag. I think $350 is actually a good price given the audio quality. But it's not particularly flexible due to lack of audio inputs and surround configuration.

    If Apple adds Dolby Atmos to HomePod via software update and enable Apple TV to act as a home theater hub (HDMI eARC input), I bet a ton of home theater aficionados would snatch these things up.
  19. DrJohnnyN macrumors 65816


    Jan 27, 2010
  20. MVallee macrumors 6502a


    Feb 8, 2007
    Ontario, Canada
    I started out not really seeing the usefulness in HomePods or smart speakers in general (despite already owning tons of HomeKit accessories) but I picked one up anyway, mainly to use as a speaker. Now I have 3 of them and love how useful they are. Siri is very responsive and easy to use and I love how natural sounding the responses are. The mics can pick up my voice clear across the house and its so easy to control my smart devices that I've already starting adding even more HomeKit devices to my house. I have a few speakers with Alexa (Sonos One) and I very quickly disabled the smart assistant feature. Alexa never understands me or it would listen and then not complete my request without giving any audio cues as to why. I found you had to be very careful to use specific wording in order to get the correct response, and the responses sounded robotic. The HomePod feels like I'm talking to a person and has been easy enough for guests to control with very little instruction. They might be pricey but they work great and sound amazing.
  21. MauiPa macrumors regular

    Apr 18, 2018
    The only speaker on the list even close in quality and sound is the Google Home Max (with a $50 higher price, no less). and the HomePod is twice the market share
  22. justperry macrumors G3


    Aug 10, 2007
    In the core of a black hole.
    Do you own an iPhone-AppleTv?
    If that's the case you already might have one.
  23. mtneer macrumors 68030


    Sep 15, 2012
  24. MauiPa macrumors regular

    Apr 18, 2018
    I can see the marketing campaign now. "Sounds as cheap as it is"
  25. mi7chy macrumors 603


    Oct 24, 2014
    Looks worse if you combine products by company...

    Amazon 61%
    Google 17%
    Apple 4%

    Amazon is killing it on the hardware front but Google is still king in AI, software and services. I've found myself drifting away from Apple to Google and now to Amazon devices (Fire HD 10 2017 tablet and Fire TV Stick 2nd gen and soon to be Fire TV Stick 4K).

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