I think it’s safe to say that smart speakers as a product category hasn’t exactly taken off, and allowing other smart assistants isn’t going to boost sales either.
Internal memos detail the company’s efforts to keep customers engaged with its Echo smart speakers.
www.bloomberg.com
Based on this Bloomberg article, only a small number of amazon echo users use Alexa, much less use it for anything meaningful (the primary uses are playing music, setting timers and turning on lights, which the HomePod is optimised for).
People are buying it simply because it’s a cheap speaker (amazon apparently loses money or barely breaks even on each sale). They don’t really care what brand of smart assistant comes bundled with it, and if I am going to buy one to use with my iphone, I would rather it be Siri (this way, at least all my recorded conversations go through just one company), rather than having them all in my house (Siri, google assistant, Alexa).
I still have no idea why Apple even entered the smart speaker market to begin with. It clearly not the new computing paradigm the tech press was hyping it up to be (the tech world was clearly so desperate for something to leapfrog the iphone that they latched onto anything that Apple wasn’t doing), most of its functionality is already subsumed under the Apple Watch, and Apple is clearly not going to be able to subsidise the price the way its competitors have.
Maybe that’s the only intention. Offer people a privacy-focused alternative to these smart speakers so users have the option of having only Siri in their house?