100% agreed. Certain people here don't understand the reach that Apple's marketing has, and they don't understand the power of marketing beyond TV.
Here's one shining example of non video marketing. All Apple stores. You see a store that has a very sleek interior design. You see videos of very colorful lights that showcase a random Apple product. The decor is very intentional and screams out modern to welcome you in. Everything is nicely lit and blends cohesively. When you start profiling the clientele that are looking at the products, you start to understand that their marketing reach is much bigger than simply "people with money".
