I'm not so sure it's just this car that's lacking in focus to be honest and not more the whole company generally lacking direction. It's a shame really.
To be fair to Honda though, it's not just them.
Look no farther then Toyota for a company that has lost direction. Corolla's redesign wasn't a redesign. It still looks like the aging vehicle it replaced. Scion is lost besides the tc. Lexus is moving away from what made consumers flock to the brand( lf-a, etc). And I don't think I need to mention Toyota hiding defects and having ex-NHTSA employees try to stop investigations, etc.
But, if we are talking about the most lost brand that title comes down to Lincoln or Cadillac with leaning towards Lincoln. Though BMW might be replacing them by coming out with the X5/6M and now FWD vehicles.