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Apr 12, 2001
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Apple opened the new Hong Kong retail store to the press, providing the first look inside the massive new two level store. NeonPunch provided this video walkthrough (and photo gallery), and reports that Apple has hired over 300 employees to work at the store. The new store is also complete with a spiral glass staircase in the center.


Meanwhile, MICGadget reports that Apple CEO Tim Cook is rumored to be making the trip to Hong Kong to attend the opening ceremony. The new Hong Kong store will be opening on Saturday, September 24th at 9am. The report also suggests that Cook may attend the grand opening of the Nanjing East store in Shanghai. Cook's travel schedule may explain the unusual Friday opening for the Nanjing East store.

Thanks to our reader for the photo

Article Link: Hong Kong Apple Store Opens to Press, Tim Cook to Attend Opening?
 
Last edited:

CallistoJag

macrumors member
Jan 23, 2007
38
0
England
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_5 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8L1 Safari/6533.18.5)

Cook: and on sale here from today, the new iphone 5....... gotcha ;)
 

penguinsix

macrumors newbie
Oct 29, 2007
6
0
While they do have credit card enabled iPhones for the POS, due to restrictions in the Hong Kong banking / credit card system they still have to run a transaction through a dedicated credit card machine, which are conveniently stationed throughout the store. A tad annoying that it's not like the US system, but it's not really Apple's decision, more the way credit cards are processed here in Hong Kong.

Here's a pic of one of the machines I took while on the tour.

http://www.flickr.com/photos/penguinsix/6171897468/
 

FilipH

macrumors regular
May 19, 2008
106
16
Apple Land
Having lived in Hong Kong, i know this building very well. It's truly a prime piece of retail location. Hong Kong rents are among the highest in the world though, and with so much sq feet for this shop in this country on that location !?! Good luck making a profit, even for apple it will be challenging.

This being said, Hong Kong was missing an Apple shop though ... Go Apple!
 

Adidas Addict

macrumors 65816
Sep 9, 2008
1,455
0
England
Having lived in Hong Kong, i know this building very well. It's truly a prime piece of retail location. Hong Kong rents are among the highest in the world though, and with so much sq feet for this shop in this country on that location !?! Good luck making a profit, even for apple it will be challenging.

This being said, Hong Kong was missing an Apple shop though ... Go Apple!

Just think how many possible customers they have though. Over 90% of Hong Kong residents would much rather buy from an actual official AppleStore than mess around bargaining with some third party. Then you have visitors, the AppleStore is a welcoming place, and much less daunting than trying your luck as a Gweilo in Sham Shui Po etc. Then you have all the mainlanders filling their boots to take over the border.

I take you point though, to lease that much square footage in Central must be costing Apple a pretty penny, but I seriously think they will take a fortune through the tills at the store. I'm surprised it's taken Apple so long to have an official presence in Hong Kong, and would think we could see more stores over the next few years (Causeway Bay, Tsim Sha Tsui etc etc).
 

penguinsix

macrumors newbie
Oct 29, 2007
6
0
am i the only one who reached for my phone when the ring went off in the video?

I was the one who shot that video and I reached for my phone when I heard the ringing, which is why the video stopped.

Funny thing is it wasnt my phone or even my ringtone. Just natural to reach down I guess.
 

nanoboy

macrumors member
Jan 30, 2008
93
0
Edinburgh, United Kingdom
iPhone is / was phenomenal in HK

It's about time for an Apple store there, and I'm glad when they make one, they make it BIG!!

I was in Hongkong this Feb/Mar, from my personal witness, iPhone was a phenomenon there. Everytime when I got into the tube / underground / train, any carriage, any time of the day, there would be at least 3 iPhones within 2 meters radius from where I was standing.

Can't quite understand the iPhone invasion there.
Maybe brand recognition is pretty much in-grained over there. And people care and compare quality too. I guess at the time, the retina display on the iPhone 4 was a big win compared to the competitors.

Would be interesting to see how iPad 2 & 3 and iPhone 5 would do in HK with the assistance of this store. Also Mac's presence is meniscus over there, a store would only help to grow that.
 

BiscottiGelato

macrumors 6502
Mar 11, 2011
288
77
Considering that Hong Kong is a city with some of the highest density of high end stores in the world (maybe second only to Tokyo?)... Consider Louis Vuitton, I'm sure there's a higher density, and even number of stores, in Hong Kong than in Paris...

And Apple is having their FIRST store there? Quite behind the curve I'd say.
 

Bchagey

macrumors 6502
Feb 10, 2011
266
2
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txr0ckabilly said:
am i the only one who reached for my phone when the ring went off in the video?

Lol I did too
 
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