Hi, first off I am a long time mac owner so don't think I am an Apple hater troll. A lot of people have mentioned here that imac is very competitive in their pricing. I just went through my local computer store and added up a core i7 3.5ghz, 16gb corsair ram, $100 case, $100 sound card, $200 motherboard, 128GB OCZ ssd, Pioneer bluray writer, amd 6870 $140, I even added on $80 magic trackpad + $80 apple keyboard to stay fair and a $400 27" LG LED display with good reviews. This all came to $2401. I know that windows costs around $300 so $2701 for the PC. I custom made the mac with 3.4i7, 16GB Ram (from OWC $100), 256GB SSD (stock), 27" display with 3 years Apple care. the higher end GPU. It came to $3600 something or other. I like os x more (starting to decline in quality though) but how is this competitive pricing? $2701 with better specs (as evenly matched as I could) vs $3600.