I was thinking Apple could make decent money if they sold their SSD's for their MacBooks or at the very least charge people to bring it into an Apple store and charge them to upgrade it for them. It's not like it's soldered onto the logic board like how the RAM is ... Just that its a proprietary and as such you can't just go to Newegg and buy a SSD on their. Apple would make a killing charging or just selling SSD's at their premium price points. I for one would consider a 512GB upgrade down the line perhaps.