How could they have sold out?

Discussion in 'iPhone' started by Bag302, Oct 10, 2011.

  1. Bag302 macrumors regular

    Joined:
    Sep 23, 2009
    #1
    Reports today say that more than one million iphones have been preordered, exceeding initial supply.

    We saw reports last months saying that Apple was producing 150,000 units daily. Simple math says they would meet demand in less than 10 production days.

    What gives?
     
  2. weidanielb macrumors newbie

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    Oct 8, 2011
    #2
    I'm guessing the majority of the phones sold were of the 16GB capacity, and there were a lot of 32's and 64's left?
     
  3. Makara macrumors newbie

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    Oct 10, 2011
    #3
    Slow distribution? They are made in China and have to be shipped all over the world, there can be customs delays etc so it's not as simple as just making the things.
     
  4. ZBoater macrumors G3

    ZBoater

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    #4
    What gives is that you shouldn't listen to "reports"... :rolleyes:
     
  5. ilp macrumors member

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    Sep 13, 2007
    #5
    They probably reserved a lot of the initial production for in-store distribution for mere mortals (not the quick-on-the-draw pre-orderers).
     
  6. dacreativeguy macrumors 68020

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    #6
    When is the last time you made 1million of anything? It takes time. Henry ford could never imagine the scale of manufacturing we have today.
     
  7. ldaustin macrumors newbie

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    Oct 6, 2010
    #7
    No doubt they have a lot held back for stocking stores on the day of release so the 1 million was probably the initial allocation for preorders.
     
  8. Steelers7510 macrumors 6502

    Steelers7510

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    #8
    Sems like the most obvious answer to me. :cool:
     
  9. eawmp1 macrumors 601

    eawmp1

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    #9
    I'd rather them sell out the initial stock than have the HP Touchpad Tablet problem. :rolleyes:
     
  10. FreakinEurekan macrumors 68040

    FreakinEurekan

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    #10
    They "Sold Out" of phones to be delivered by the 14th. Assuming that the 150K/day production is accurate, that gives them 7-8 days of production to meet the delivery deadline (since release of iOS5 GM). Some of those phones are going to all the Apple, AT&T, Verizon, Sprint, Best Buy, Radio Shack, etc. stores (not to mention all the retailers outside the USA).

    It's simple math! :D
     
  11. Bag302 thread starter macrumors regular

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    Sep 23, 2009
    #11
    Yeah. makes sense.
     
  12. ZBoater macrumors G3

    ZBoater

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    #12
    I wonder what formulas they use to decide how many of each carrier to make and who to ship them to. I am guessing there is a lot of math and historical data factoring into this, plus a healthy dose of "I like you more than I like them"...
     
  13. Patriot24 macrumors 68030

    Patriot24

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    #13
    I hate to keep saying it, but...

    Remember when people were saying the 4s was disappointing and would flop? Where are those people now?
     
  14. ZBoater macrumors G3

    ZBoater

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    #14
    They are busy trying to pre-order.... bwahahahahaha
     
  15. AML225 macrumors regular

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    Apr 11, 2010
    #15
    Anxiously awaiting delivery of their 4S like the rest of us. ;)
     
  16. BowTheMan89 macrumors regular

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    Aug 18, 2011
    #16
    Loving the screen on my G S II
     
  17. Jamie0003 macrumors 6502a

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    Norfolk, UK
    #17
    Hahaha. Yes, the 4S fails hard...only it's the number one smartphone and has broke records.:apple::apple:
     
  18. darngooddesign macrumors G3

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    Atlanta, GA
    #18
    The Apple 2 GS' screen isn't that good.
     
  19. deeddawg, Oct 10, 2011
    Last edited: Oct 10, 2011

    deeddawg macrumors 604

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    US
    #19
    That's the most logical; allocate a certain quantity for preorders for the 14 Oct launch, allocate additional quantity for in-store launch-day supplies. Miss the first group and you're now looking at allocations from ongoing production quantities.

    Plus, the same production lines (presumably) will be supplying phones for the Oct 28th launch in 22 additional countries.

    With over 1M preorders sold, it will be interesting to see how 4S sales compare to iphone 4 sales, which I believe topped 1.7M units in the three days after launch.
     
  20. Bag302 thread starter macrumors regular

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    Sep 23, 2009
    #20
    I'm fascinated by the business/manufacturing end of this. I would guess that this phone's sales exceeded Apple's initial projcetions.

    I would also guess that they wouldn't "overproduce" the initial run. That way Apple can be reactive to demand and/or any production problems that may crop up.
     
  21. Dunbar macrumors 6502

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    Los Angeles, CA
    #21
    A few hundred thousand pre-orders don't really tell you anything about the success. When the first quarterly numbers come out that will be the first indication of the success of the 4S. The analysts are predicting Apple will sell over 100 million of them in the next year which is a pretty lofty goal for a mild refresh.
     
  22. sulpfiction macrumors 68030

    sulpfiction

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    Philadelphia Area
    #22
    It is really unbelievable to me that the 4S has almost doubled the initial sales of the iphone 4. 1 MILLION 4S vs 600,000 iP4. What a testament to Apple and SJ. They could have easily followed everyone else and re-desinged the phone and gave it a bigger screen, etc. but decided instead to give the 4 a heavy spec bump. Before the release, I was reading article after article saying how disappointed everyone was with the 4S. People everywhere were furious and a lot were jumping ship for Android and 4"+ AMOLED screens. And I'll be honest, when all the rumors were flying about an iPhone 5, I was almost positive that we were getting a redesigned iphone 5. And I said, if all we got was a spec bumped 4, I was going to keep my 4 w/ iOS 5 and wait until next year. Well guess what? My 4 is gone and I'm constantly checking the order status of my 4S. It's crazy!

    I LOVE my Apple products and would never own another PC, but Apple is it's own ecosystem. Once you go Apple, it is VERY hard to go back to anything else. Apple is brillant when it comes to "locking" people up for the long haul.

    I am just totally astounded that the 4S smashed sales records. I only wish SJ was around to see and appreciate it.
     
  23. Tarzanman macrumors 65816

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    Jul 16, 2010
    #23
    Its too early to tell anything. Pre-orders don't mean much in the grand scheme of things.
     
  24. ZBoater macrumors G3

    ZBoater

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    #24
    Ummmm, maybe not normally, but I'd say a ONE MILLION unit preorder means a lot in both the small and grand scheme of things....
     
  25. The Californian macrumors 68040

    The Californian

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    #25
    Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_5 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8L1 Safari/6533.18.5)

    There's no formula, all iPhone 4S' are created equally (storage aside) - deciding which carrier they work on is all done through iTunes on the software side.
     

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