Apple chose the fingerprint sensor because they like the attention, they crave bragging rights, and they can claim they're the first.
They had a golden opportunity a couple of years ago, if they would have offered a "Larger display iPhone along with the current size" a strategic move that would have pushed Apple into the stratosphere of success.
But having blown that chance, they lost out on a tremendous revenue stream. They must be content with their current position hence the rather minor changes this time around.
They had a golden opportunity a couple of years ago, if they would have offered a "Larger display iPhone along with the current size" a strategic move that would have pushed Apple into the stratosphere of success.
But having blown that chance, they lost out on a tremendous revenue stream. They must be content with their current position hence the rather minor changes this time around.