Well going on past iPhone launches the iPhone 6 was the least pleasing design to behold. In the past Apple always relished in the videos and spoke how proud they were of the iPhone 4 and 5 with glass back and chamfered edges diamond cut precison processing just a work of art to look at making the consumer say yeah I want that iPhone.
Then when the 6 appeared on keynote and the photos and videos just didn't have that same effect, the protruding camera and those ugly antenna bands especially on white and even the space gray just looked like wasn't complete in production. It was like looking at a prototype when in reality it was the finished product.