I am still trying to figure out how they do it. When I saw the Macbook Air, I yawned. A thin, 13.3" laptop with no optical drive. I've seen this before, FIVE bloody years ago in 2003. Yet Apple takes credit for making such a thin laptop, and the blind fanbase happily gives it to them. I am not an Apple hater, I am still happy with my last gen 12" inch iBook and love OS X, I just don't like how manipulative and controling of the media this company has become. The spin I saw from Steve Jobs today, that what we are seeing is actually never seen before, disqusts me. It's like how rulers used to control their populace long ago by having knowledge of events such as the eclipses, and saying they did it. I see no difference between them and Steve Jobs. He knows his fanbase has tunnel vision with blinders, and exploits it. Back to the Macbook Air, it's ironic that he compared it to the Sony TZ, which was interesting since that is an 11" laptop with an optical drive. He completly and conveniently forgot to mention from the same competitor the Sony X505, which the Macbook Air is CLEARLY modeled after. It is a 13" laptop with no optical drive, just like the X505, but five years later. If he expressed it that this is new for Apple, and never before could you get a computer like this with OS X, that would be honest and I would approve. But with his swager and arrogance on stage, it is clear that he was putting this forth as a world's first. His and Apple's attempted rewritting of history, I do not approve.