Serious question, not trying to irritate the little phone lovers. Looking at this makes me wonder though. I do believe it's good to have choices, just wondering about these numbers. Just trying to create a serious discussion without anyone getting butthurt. http://fortune.com/2016/07/20/apples-cheap-iphone-se/ It seems logical to me that the se is cutting to other apple phone sales. Why? For example here the SE goes for 622.00 (64gig, most do not have cell data so storage is needed) us so it is NOT a cheap phone. It's a small expensive phone and they are actually competing with themselves. Yes, I know some like a smaller phone (16% obviously) but that appears to be apple users just wanting a different size. Look, the se has 16% of sales and the 6s and plus are down 17% from the 6 and plus the year before (still have 65%). I think it's more than obvious that apple has not gained with the model and it only cuts some into their profit. Yes, they can afford it and choice is good but it's pretty obvious a lot of their choices are for the bottom line and I am wondering how long they will continue to put out a phone that actually competes with itself. Nobody is saying apple is hurting, so don't go there.