With it only being a day away from the big announcement, how many people at this point do you think have either seen the new iPhone or have real details of it? It takes more than just the top executives to pull off a release. Someone has to design the slides and put all the details together that they show on stage. Immediately after the conference the apple website is usually updated with pictures and info with details of the new phone. There is usually a video released shortly after detailing all the new features, and all kinds of advertisements, etc... So theoretically there has to be more than just Tim and Steve and a few engineers that know what this thing will look like.