... September 10th event. Cupertino. All the Journalists from Engadget, The Verge, Ars Technica, the New York Times, everyone that matters in the tech world is there. The lights go off. A spotlight shines on Tim Cook as he walks down to the stage slowly. Drumrolls occur. "Welcome." Applause occurs. Applause ends in anticipation. Tim Cook then stands there for another 20 seconds in awkward silence. Turns around, and walks into the back. Confusion becomes strong. People start laughing because of the apparent joke. On the screens, they read," Thank you for coming, there are exits to your left and right in the back." There are no new Apple products anywhere to be seen.