I wasn't sure how useful it would be or if it would sort of gimmicky and something to just show to friends but I'm finding it pretty damn handy. Couple examples from today... I was driving down a main street here in Phoenix and saw a new restaurant is opening up in one of our mailing zones, they had a banner up with a phone number. Took my phone, held down the home button for two seconds and said "Remind me to call 602-993-1234 when I get home." Bam...done. About 10 minutes later, a customer called my cell and asked if we could fax something to him. After I got off the phone, I told Siri "Send an email to my wife to fax over the proofs to Victor". That's it, done. I've also used it for making appointments for myself and setting the alarm. What has your guys' experience been?