kingtj said:Any time a company can get another big company to resell their products for them, it's obviously beneficial, is it not? The objective is always to sell as much of your product as possible.
Not really. Sometimes the reselling "big company" (e.g., HP) takes such a large margin as to make it not worth it for the manufacturing company. Furthermore, if Apple is already selling at capacity then any sales HP makes actually hurts Apple because Apple has to give up profit margin to HP resulting in less net income from Apple. That is business.