In the end, being found guilty of violating patents will hurt HTC tremendously. When people look for a new phone, subconsciously or consciously, they will avoid HTC.
People hear about iPhones catching fire, an issue that should be of infinitely more immediate concern to the buyer, and it doesn't seem to stop sales.
Android would have looked nothing like it did at launch if they hadn't poached two employees that had in depth knowledge of IOS.
You bring up something important: it is the people who matter much more than the companies they currently work for.
As usual, there is a rather small group of people in the industry who have invented most of what we see on various modern smartphones. Over the years, they have moved from company to company. ALL companies have benefited from this transfer of knowledge and experience.
Now that the ITC has ruled in favor of Apple can they obtain damages for past offences?
They're not a court. The key is in their name: International Trade Commission.
The main purpose and power of the ITC is to ban offending imports. That's why they're so popular a forum for disputes.
There are movements to try to take that power away, btw, or at least add better ways to appeal their decisions.
After all HTC sold many phones with the infringing software component, phones that probably won't get the fix, shouldn't Apple be entitled to something?
This is not the big deal it's made out to be.
It was not a willful offense or copying, and the ITC could see that HTC had simply come up with the same idea.
So they gave HTC almost a half year to come up with an alternative method, and in the meantime, they are allowing HTC to sell phones with the old method.