With all the talk of it costing $10,000 (most likely pushed by apple pr) imagine the cheers at the event when it's announced at $2500 people will think it's a bargain Apple could sell a bunch at $10,000 but why? It will still be exclusive at $2500 and at $2500 they will sell an amazing amount of them. We don't even know how much gold, maybe less than an ounce, so what if it's just $900 in gold, they could sell it for $1999 and make a nice markup at that. I think they want to sell a lot of the gold versions. Honestly I would not be surprised with a $1999 price, I will be shocked with anything over $4000. We shall see soon.