$40 is far too much. It's back in the realm of regular cable TV, just with less content.
All of these Internet services are always missing at least one major network it seems like...
Seems like a small handful of these a-la-carte services and your costs are right up there with full blown cable/directv
Are we genuinely surprised? Except for a niche of naive dreamers, nobody else in the chain has any interest in cutting their own revenue throats to give us consumers everything we want, commercial-free for a fraction of what we pay now. We thoroughly, thoroughly delude ourselves into believing equations like "less channels = less cost" and/or "200 channels for $100 = 50 cents per channel. I want 10 channels, so my bill should be $5/month" and similar. It's NEVER going to happen.
Instead, the owners of the content, the middlemen between us and the owners, Apple if Apple becomes one of those middlemen etc are all wanting to find ways to
INCREASE average annual revenue-per-subscriber... not decrease it. Change along these lines is driven by showing all those players how they are going to make
MORE money. None of them are interested in making less.
What we are getting is complicated, haphazard kludge that typically sacrifices picture or sound quality and/or makes us miss or delay seeing shows that others will see and want to talk about tomorrow. We probably have to jump through some hoops to get the variety of what we want. Those who live with us that are less technically savvy probably gripe about such complications and/or we have to be ready to leap to their aid when they need to slip through 3 hoops to get to see what they want to see. Etc. And what's the gain? We might save $10 or $20 or $50/month IF our broadband provider doesn't make up for their cableTV losses by squeezing more out of us for broadband. You'd think that $10 or $20 or $50 would make or break us the way we carry on about it. And yet, in other threads we will spin arguments for why we all should pay up for anything Apple wants to offer and happily roll with extra costs that come from Apple making decisions like killing commonly-used ports and gluing everything down.
Wake up smart people! Nobody- including Apple- is with us on this false dream of getting everything we want, commercial-free, for pennies on the dollar. Look at this story right here. CBS, which can be had at generally better quality for free if one puts up an antenna, is wanting $3-$4 for some ambiguous bundle of offerings via this Hulu deal. For their own All-Access offering they want $6/month. What do you think ABC, NBC, Fox & CW will want to do with their generally OTA "free*" programming? They'll want their $3-$4-$6/month too. 5 free* channels times about $5 = $25/month for just those channels.
Nationally, I've read the average household bill for cable/satt is about $73/month. All the other players beyond us consumers will be motivated to change by the opportunity to grow that number, not shrink it. If Apple is allowed to plug in in some form, they'll want their 15% or 30% right off the top too. In other words, to get the dream, think $100-$150/month for the "new model." That is probably what gets all the players mobilized to make it happen. Else, enjoy the relative bargain of about $73/month for 500 channels of which the 480 "I never watch" can be hidden by a favs guide, and apps and DVR and on-demand is there too.
Or look back at it longingly as the "good old days" when our selected mix of 10-20 "channels" or bundles of al-a-carte "shows" in the future is costing us 30%-70%
more than we are paying now when this transition is complete.