Hulu Drops Price of Ad-Supported Service to $5.99/Month, but Raises Live TV Price

Discussion in 'iOS Blog Discussion' started by MacRumors, Jan 23, 2019.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Hulu today announced a revised pricing structure, which will see it cutting the cost of its base streaming tier just days after Netflix announced a price hike.

    Hulu's base service, which offers access to more than 85,000 episodes of on-demand television and thousands of movies, is now priced at $5.99 per month, down from $7.99 per month. Hulu's base tier is ad supported, so subscribers do need to watch a limited number of ads.


    Hulu's ad-free plan continues to offer the same content at the same price, $11.99, with no pricing cuts enacted for that plan.

    The Hulu+ Live TV service is getting more expensive with Hulu now charging $44.99 per month, up from $39.99 per month. Hulu Live TV is Hulu's live television service, offering the same on-demand content along with access to 60 live sports, news, and entertainment channels.

    The new pricing changes will go into effect on February 26 for new subscribers, while existing subscribers will see the pricing changes enabled in the subsequent billing cycle after February 26.

    Earlier this month, Hulu rival Netflix announced that its "Basic" tier for SD streaming will be priced at $9, up from $8, while its "Standard" HD tier will rise in price from $11 to $13 per month.

    Netflix's "Premium" tier, which allows subscribers to access 4K video, will go up from $14 per month to $16 per month. Netflix's pricing changes went into effect on January 15 for new subscribers, while existing subscribers will see price increases over the next three months.

    Article Link: Hulu Drops Price of Ad-Supported Service to $5.99/Month, but Raises Live TV Price
  2. mariusignorello macrumors 65816

    Jun 9, 2013
    Meanwhile I paid $12 for an entire year of Hulu on Black Friday.
  3. Magicjf macrumors newbie

    Jan 23, 2019
    Still for the limited movies and TV shows they charge to much for no ads. It should be 8 to 9.99 per month since they do not have all channels or full series shows. Hulu is loosing its way on offerings and it’s owned by all these studios who do not even give them the programming to offer. I cancelled this last week as you can stream off your cable provider on demand for free or watch online for free through other authorized services.
  4. adamjackson macrumors 68000

    Jul 9, 2008
    that's a loss for them and they're hoping you renew at the normal price.
  5. acorntoy macrumors 65816

    May 25, 2010
    I agree on the movies, but the TV show offering is far and above anything I can find on demand (and I have access to Spectrum/Xfinity/ and Sling on demand) and they usually offer the newest season or the last newest season of tv shows. I guess it just comes down to what kind of tv shows you watch, I freakin love Hulu though.
  6. JGIGS macrumors 6502a


    Jan 1, 2008
    Netflix pricing and Hulu pricing going up up up! Time to glue that cable back together.
  7. Unity451 macrumors regular


    Aug 29, 2011
    Remember back when we were all saving money by cutting the cord... yeah, me either.
  8. coolsean20 macrumors regular


    Apr 23, 2014
    I wonder if existing Hulu+ Live subscribers with no commercials will be grandfathered in to the current price.
  9. redbeard331 macrumors 6502a


    Jul 21, 2009
    Soon all these streaming tv options will be as much as cable!
  10. MrGuder macrumors 68030

    Nov 30, 2012
    These live streaming services will soon be as expensive as cable. I called my cable company Comcast and got my bill down a lot because I was no longer in a contract and they offered me a 1 yr promotion no contract for a low price. Better than streaming as I get way more channels with cable than I’d ever get from streaming and price works out to be better with cable.
  11. djeeyore25 macrumors 6502


    Dec 23, 2014
    New York City
    I'll stick with ad-free Hulu for now. I wonder if they'll increase the amount of commercials to make back the $2.
  12. vertical smile macrumors 68040

    vertical smile

    Sep 23, 2014
    I have used the ad-free service over the past few years.

    I might switch back to the ad-supported Hulu, or cancel it all together. It seems like they lost a lot of content over the past 1-2 years.

    Maybe subscribe back up after a while to catch back up, then cancel again.

    If people are canceling their cable sub to save money, and then signing up to a bunch of streaming subs and keep those subs all the time, then they are clearly doing it wrong.

    One of the best things about streaming services is that you can easily sign up for them but also easily and quickly cancel them. This is not something that can be done easily with cable subs.

    Rotate the streaming subs throughout the year, catch up on content while you have access to it, and move on.
  13. DanGoh macrumors 6502


    Apr 6, 2014
    Same. And access to other media/news is so accessible these days when an ad starts I usually open up another tab on whatever device I'm using to watch Hulu and just ignore the ads.
  14. Stevez67 macrumors member


    Dec 24, 2016
    I've been a Hulu subscriber for many years and was an "ads-free tier" customer, but this past month I decided that there wasn't anything on my Hulu tier I wanted to see to justify the subscription fee. Further, there wasn't anything on their higher priced tiers I would pay their higher subscription costs to see. Frankly, across the board when it comes to services like Hulu, Netflix, Amazon Prime Video and etc. they've kind of gone off the rails with "original content" I'm not interested in and cut back on the kind of content I originally signed up to watch. They're rapidly approaching the point where their content is not much better than the cable cord I cut. I suspect it won't be long before I drop Netflix for the same reason. Amazon Prime gets a bit if a pass because I use them for shopping with free shipping as well, the video being just a nice side benefit. But their original content is no better than the others.
  15. mtngoatjoe macrumors regular


    Jun 10, 2008
    I got this weird device from a store and hooked it up to my TV, and now I get live TV for free! Who knew this was available? They call it an "antenna". It was 35 bucks, and now I watch TV for FREE.
  16. sinsin07 macrumors 68040

    Mar 28, 2009
    A lot of people did that.
    In the 1950s, 60’s, 70’s and 80’s.
    So its Back to the Future for you.
  17. travis64 macrumors 6502a


    Nov 18, 2008
    Castle rock and future man are great shows on hulu
  18. MadeTheSwitch macrumors 6502a


    Apr 20, 2009
    I only use the ad fed service, not live TV, so this is great news. It’s not very often when something goes down in price these days.
  19. nburwell, Jan 23, 2019
    Last edited: Jan 23, 2019

    nburwell macrumors 601


    May 6, 2008
    We use Hulu to catch up on TV shows we missed without having to sit through commercials. Plus the discount I get on iTunes gift cards make the $12/month charge a no brainer. But bravo to Hulu for dropping the price - especially when streaming services are raising prices more and more nowadays.
  20. brofkand macrumors 6502

    Jun 11, 2006
    Cable is a good choice for people who want a lot of live TV, and will likely be so for a while yet.

    Yeah I did the same. None of the streaming cable services offer all the channels I want, so back to cable I went. Paying about the same as internet + streaming services since bundling cable and internet gets you a price break on both services.

    A fatuous comment.
  21. rpe33 macrumors regular

    Jul 19, 2012
  22. jonnysods macrumors 603


    Sep 20, 2006
    There & Back Again
  23. Eorlas macrumors 6502

    Feb 10, 2010
    We only have Netflix. If you buy into every streaming service, then yeah, that's going to suck.

    Netflix lets me stream what I want to see, when I want, without commercials, in 4K. The cord will charge me extra for 1080p.

    Netflix says they're going up to $16 and I just shrug. This is a non-issue.
  24. mariusignorello macrumors 65816

    Jun 9, 2013
    Well if you subscribe to a million different services, sure. The idea is to keep it to a couple, I’d say no more than 4.
    --- Post Merged, Jan 23, 2019 ---
    I won’t be. ;)
  25. brofkand macrumors 6502

    Jun 11, 2006
    Netflix is a great option for many people, but a lot of people like certain shows or certain networks who don't have agreements with Netflix. Before long it's easy to imagine how all these piecemeal services add up to a cable bill.

    This is by design because the studios are protecting their revenue. Just like in the post-contract wireless arena. Everyone I know is paying more than they were with 2 year contracts unless they switched to prepaid or kept their old phone.

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