My ultimate goal is to be able to pay $10 a month for the basic networks and then have iTunes rent me cable shows (like Psych and Top Chef) that I can keep for 2 days. I'm ok with ads on all of these.
Both the $10 service and the rentals should play on my iPhones, Macs, and Apple TV.
Once we're at that point, I'm happy. (Only some of this is possible now. I still pay for cable. I don't want to pay for cable.)
So Hulu+ is not gonna do much for me all by itself (I won't pay for it AND cable and I can't ditch cable yet) but I'm pleased to see it since it's one more brick in the wall I eventually want to see.