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no I am not missing the point, are any of the components used in an iPhone or iPad sub par? what if they got their screens for the phones from hisense or daewoo ?

If they got screens from Daewoo manufactured to apples purchase order? Not an issue for me.
 
No mather what they release, and no mather the price, it will still be "just Hyundai". Much like the situation with VolksWagen Phaeton. It was a fantastic car, with bette technology than most of other luxury cars of that time, it cost the same, yet what eventually killed it was - "its just a volkswagen" and "If i can afford this volkswagen, i rather buy BMW/Mercedes/Audi for the same price". Brand recognition in car world is a huge factor among people.

but the brand is going to be Apple.
what you’re saying is exactly right though as audis are just Volkswagen’s, or Skoda or Seats.
In some cases they’re built in the same factories.
 
Sure, Hyundai/Kia aren't the one going around asking for partnership/collaboration. They don't need such partnership. I hope Apple find a new partner, preferably, Nissan or Mitsubishi, or, better yet, instead build their own plant and engineer own EV platform and batteries from ground up with the gazillions they stashed away in oversea tax heaven.
Apple are going to do whatever suits both their short and long term plans best, that much is for certain.
 
Whoops, my bad :$
I think I’ve found where I read this, apparently Jobs Cook and Ive, not the Woz... my cock up

it was an excerpt from The One Device: The Secret History of the iPhone,” a new book by Brian Merchant, an
 
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