So I was just at my local bookstore, they sell the iPad 2. But the clueless guy working there kept saying it was the new iPad. The whole Apple stand said iPad 2, yet the guy would not budge and keeps insisting it was the new one. I pull out my new one to show the difference but still people listened to that guy because he "worked there" some was the one credible. I pulled all the model number for each one in the settings and they were all iPad 2 16gbs. So blatant, and yet people go along with it...They said they could not tell the difference yet when I went kill brightness it was much brighter and text was that much sharper.