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From the Wired article:
"Through it all, Jobs maintained the highest level of secrecy. Internally, the project was known as P2, short for Purple 2 (the abandoned iPod phone was called Purple 1). Teams were split up and scattered across Apple's Cupertino, California, campus. Whenever Apple executives traveled to Cingular, they registered as employees of Infineon, the company Apple was using to make the phone's transmitter. Even the iPhone's hardware and software teams were kept apart: Hardware engineers worked on circuitry that was loaded with fake software, while software engineers worked off circuit boards sitting in wooden boxes. By January 2007, when Jobs announced the iPhone at Macworld, only 30 or so of the most senior people on the project had seen it."

Impressive, in this day and age...
 
From the Wired article:
"Through it all, Jobs maintained the highest level of secrecy. Internally, the project was known as P2, short for Purple 2 (the abandoned iPod phone was called Purple 1). Teams were split up and scattered across Apple's Cupertino, California, campus. Whenever Apple executives traveled to Cingular, they registered as employees of Infineon, the company Apple was using to make the phone's transmitter. Even the iPhone's hardware and software teams were kept apart: Hardware engineers worked on circuitry that was loaded with fake software, while software engineers worked off circuit boards sitting in wooden boxes. By January 2007, when Jobs announced the iPhone at Macworld, only 30 or so of the most senior people on the project had seen it."

Impressive, in this day and age...

Yep, just like the intelligence community. Maybe Jobs is ex-CIA or a "007 wannabe."
 
It's easy to keep secrets if you keep people uninformed. The store owners don't know what's in the boxes they receive, and the underpaid Chinese workers don't particularly care when putting the laptops together. The only folks with the positioning and incentive to know are well-paid and well-motivated to keep mum. Not terribly hard to do.

I dont know why, but this made me laugh out loud.... silly wabbits
 
that's very true...i did not even really think about that...maybe they get a free one to keep their mouths shut:p

and after they install said screws they get wan orda a wopsta craw. they could care less what us American heathens know or do not
 
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