Long story. I went into our local Argos intending to buy this Pro Trek watch (it was £200 at the time but has now gone back up to £300. Well, I paid, and needed some links taken out. The shop were happy to do this but were dumfounded when the strap started to collapse as soon as they tried to take a link out - very poor quality control from Casio - it appears they used a really cheap strap although made of titanium. As I'd already paid the £200, they offered me £20 off any similarly priced watch or a complete refund. There weren't too many on offer that I fancied - and none with the features of the Pro trek. Then I spotted the Ionic: Now I have an Apple Watch already and knew this wasn't going to be as good but it looked cool and I was accustomed to Fitbit's way of doing things - I thought a simple tracker with some nice watch faces would be a decent investment (while keeping my Apple Watch) so I ended up paying £218 I think it worked out as. The iOs app is simple and it does a good job of tracking sleep (much better than the AW), but it is of course not as versatile or good as an AW - still, I'm pleased with the new shiny and adding it to my collection. I like the 4 or 5 day battery life too and especially the blue and burnt orange colour. Pity one can install only one face at a time, but I've been having fun with mine - it handles basic notifications, too, of course, texts, weather and a few apps. I really like it - it's a simple device but looks great - it lacks the reach and granular control of an AW but makes for a big change, I find.