I've been a big glossy-only hater since this became the norm a little over a year ago. I've got a matte ViewSonic LCD monitor and matte MBP mainly because I just hate glare. But when using my uncle's iMac over the weekend, the glare wasn't really much of an issue. It did have a little bit, but it wasn't near as bad as I saw in The Apple Store. Even with the brightness at about 80 percent, there was just the tiniest glare in the corners, which I kinda ignored after a bit. And oh yeah, it's f#%*ing bright. So I guess this is a shoutout to all the others who fear the glossy. I'd still prefer a matte option, but at least this isn't the cheapo CRT's that were glare magnets.