3G is rolling out in smaller areas too finally...
Chico, Ca is a smaller city (college town), and 3g rolled out 3 days ago, and a very small mountain town about 10 miles away is also covered (Paradise, Ca)..
However when speaking to AT&T, they weren't sure if it was in testing, or really rolled out.
BUT, i usually get between 300kbps and 500kbps, I tested at 1.1mbit downtown tonight =)